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What to charge for a single 5x7 print?

Forums > Freelance > What to charge for a single 5x7 print?

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    JackAllTog
    JackAllTog (e2 Member)
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    3268 forum postsJackAllTog vcard United Kingdom58 Constructive Critique Points
    1 Feb 2011 - 10:14 AM
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    Can i ask what you might think is a fair price for a single 5x7 print of one of your photo's, the client want's it for to print it out as a personal gift to their partner, its easily to retake if your in london.

    Certainly a skilled negotiater may extract the full value of what the client is willing to pay; but we don't know what that is yet, so what guide price would you expect to pay if you wanted a single 5x7 print?

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    thewilliam
    1 Feb 2011 - 11:15 AM
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    I know of professional photographers that charge between GBP2.10 and GBP97 for such a print. Take your pick!

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    John_Frid
    John_Frid (e2 Member)
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    513 forum postsJohn_Frid vcard United Kingdom56 Constructive Critique Points
    1 Feb 2011 - 12:28 PM
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    Pricing is highly subjective - what do you think it is worth? I charge £30 for a 12 by 16 Inch print, so a 5 by 7 Inch would probably be about £12. However, if I feel there may be more orders of larger images to follow, then I'd probably do it a cost price (so about £5 to cover costs and time and postage in UK is about the minimum for a one 5x7 print order).

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    Geraint
    1 Feb 2011 - 12:47 PM
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    I don't sell 7x5s but 10x8s start at £81. You need to consider several factors. Cost of goods (ink and paper), time to edit and print, other deductions (tax, NI, pension, insurance etc). If I sold 7x5s the price wouldn't be too far off £81. The most important thing I've learned is that you can't judge the financial value of your work by the cost involved in producing it. It needs to be viewed as your art rather than a photograph on some paper. When artists produce a painting the actual cost of goods etc is pretty low, but the value is high. Something to bear in mind.

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    zed
    zed (e2 Member)
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    551 forum postszed vcard United Kingdom
    1 Feb 2011 - 1:25 PM
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    £81 for a 10"x8" - wowsers!!

    I charge only £7.50 for a 7"x5".

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    Pricing is very tricky.
    Depends on the subject and who you could be compared with.
    But when you price up the true costs it's a little frightening - they have to be quite high.
    Low prices are OK, but you need some other justification for the sale.

    FYI - my last two exhibitions I charged framed prints at £175 for small and £275 for large - frames were 50x40cm and 100x70cm.
    Frames were only simple and basic on the basis that a lot of the customers would probably change them.
    The prices meant there were few casual purchases, people had to really want one. But I still sold 2/3 my images in one exhibition and half in the other. This is one of the images that sold in a large frame; it looks way better in real life. That sort subject is a bit niche market but sells well to non-photographers. It was nice overhearing people in one of the galleries discussing what media my images were in, never mind what scale or what subject. Smile

    I'm just about to start prepping for an exhibition of Scottish Landscapes. Whole different ballgame and I've still got to decide on the pricing model!

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    LensYews
    1 Feb 2011 - 2:37 PM
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    I set my price by looking at the competition in the subject area, and choose a mid point £8 that covered my costs and provided a small profit (on the basis that I will sell multiple 5x7s at the same time to the same client). But that did mean some compromises on quality & delivery.

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    JackAllTog
    JackAllTog (e2 Member)
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    3268 forum postsJackAllTog vcard United Kingdom58 Constructive Critique Points
    1 Feb 2011 - 9:23 PM
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    Many thanks for these guide prices they are very helpfull to me indeed. I was challenged on a reaistic price and had no idea where to start. In my case i won't even need to deliver the print just email the jpeg with limited print permission.

    pricing is horrible

    you need to charge the most possible money without losing the sale.

    simple as that really.


    Here's one...

    how much would you quote for 93 products, 2 shots of each (so approx 200 shots delivered) - shooting at the customer's premises. The objects are all steel and will easily fit in a light tent.

    JackAllTog
    JackAllTog (e2 Member)
    4
    3268 forum postsJackAllTog vcard United Kingdom58 Constructive Critique Points
    1 Feb 2011 - 10:36 PM
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    To Ade, So that's depreciation on 2 bodies and 2 speedlights;
    then maybe 3 or 4 hours of polishing and positioning each item. maybe the same again processing the images.
    Deivering a DVD of 200 JPG's
    My guess is £760 + VAT, What would the pro's think?

    Last Modified By JackAllTog at 1 Feb 2011 - 10:37 PM
    LensYews
    1 Feb 2011 - 11:03 PM
    0


    Quote: Pricing is horrible

    you need to charge the most possible money without losing the sale.

    simple as that really.


    Here's one...

    how much would you quote for 93 products, 2 shots of each (so approx 200 shots delivered) - shooting at the customer's premises. The objects are all steel and will easily fit in a light tent.

    I would suggest using your day rate as the basis of the quote in a case like that

    ade_mcfade
    1 Feb 2011 - 11:10 PM
    0

    interesting - not a "price per shot" basis then?

    ade_mcfade
    1 Feb 2011 - 11:15 PM
    0

    Check this out Wink

    LensYews
    2 Feb 2011 - 12:11 AM
    0


    Quote: Check this out Wink

    That appears to cover it fairly well, they have 40 items or more on time basis (day rate or parts of), and under that on a piece rate with a discount for multiple images of the same product. Plus adjustments for intended use.

    ade_mcfade
    2 Feb 2011 - 10:05 AM
    0

    ok - so how long would 93 * 2 take?

    Probably a couple of days - once you've got into the groove of getting the products looking good, you can set them up and shoot them pretty fast I expect.

    SO at their day rate, it's around £1400 - add on the milage and extras like CD burning and processing you're up to around £1700.

    I think the winning bid was under half that - wasn't mine!

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