Peter Stroumtsos's Professional Portfolio

The magic of photography hooked me when I was a teenager who had borrowed his father's 35mm Rolleiflex camera. It was in my makeshift darkroom that I watched, fascinated, as images I had first seen in my mind's eye, then photographed, slowly came to permanent life in the processing tray. I began using only black & white, then ventured into colour so that I could capture the full beauty of scenery, such as seascapes.

While in college studying photography I became aware of the importance of simplicity in composition and began to develop my own photographic style. I strive to create a composition/photograph, which is at once simple, straightforward and smart. The greatest challenge lies in creating a photo which is pleasing to the eye, yet successfully conveys the message of an ad or editorial assignment.

Currently I am using digital imaging for some aspects of photography. Some jobs are prime candidates to be shot digitally, such as those which are to be used exclusively on the internet/web or for higher volume jobs such as catalogue shoots. I still shoot film for other work that requires high-end imaging, like advertising. For the future I plan to shoot more stock due to the great increase in stock demand, and broader market provided by the Internet and worldwide marketplace. I look forward to spending more time creating images that are self-assigned.

Examples of my style of photography are shown on stock website: www.alamy.com. Featured here are six photos that show how I have used a simplistic style to complete various assignments.

The bowl of microchips, computer mouse, bundle of money and nest egg money were all taken for a US News & World Report marketing campaign. The goal of each ad was to notify potential advertisers of available ad space in an upcoming special issue, and encourage them to purchase same. I combined use of props (microchips, mouse pad and money) into simple yet fun compositions. The shots were used separately for different issues on a cover wrap that was sent to an elite group of advertisers in the magazine. Technically the entire group of photos was similar. I used raw light, or slightly diffused, to light the prop and create a distinct shadow.

The hospital tray was also used for the same US News & World Report campaign. The photo was achieved by combining props, camera angle and composition into a simple yet compelling image. I used one light with diffusion over the set, a low camera and a wide-angle lens to exaggerate the perspective.

The electric razor photo was shot for a self-promotion marketing campaign. The objective of the shot was to show an electronic prop using a simple but non-distracting background with a hint of colour in the shadow area. The prop was placed on a white Plexiglas surface. I used a grid spot underneath the surface with a purple gel to colorize the shadow area, a low camera angle to show a slight reflection in the surface and a wide-angle lens to exaggerate the perspective. The shot was used in a postcard mailer sent to art directors and graphic designers at advertising agencies in New York City.

All photos copyright Peter Stroumtsos

Peter Stroumtsos's Images

 

 

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