Tomas Yeh's Professional Portfolio

Sweden

During his long career as a commercial photographer, Tomas Yeh has developed his own photographic style,with food and still life photographs as his specialty. The images have a sense of being unreal, and exude a strongand exciting creative feeling. The theme that runs throughhis images is of the good things in life, such as food, wine, fruit, and vegetables. Tomas Yeh has illustrated several cookbooks, including the classic Johanna's Secrets, a cookbook that has almost reached cult status among chefs and other food-interested people in the culinary world. Mannerstroms Fish and Shellfish and SwedishTastes are other examples of cookbooks where TomasYeh's tasteful images tempt both the eye and the palate.

His photographs are also found in art galleries and several highly respected restaurants. Tomas Yeh began his photographic career as an assistant for commercial and fashion photographers in Malma,Gothenburg, and Stockholm. This gave him a broad technical foundation to build on. "Since I have mastered the technical side, I can let my creativity run completely free when I work. Often, my inspiration comes when I am out walking and seeing things around me. It can be a fence,a window pane, or the pattern of a tire. Once I have the basic idea ready, I do detailed sketches. I am usually well prepared when I go into the studio."

It is easy to assume that Tomas Yeh's images are digitally manipulated. That is not the case, however. All photos are done with Hasselblad cameras and the conventional components of light, filters, double-exposure, etc. The camera model he uses the most is the 201F with110, 120, and 150mm lenses plus converter.

Tomas Yeh emphasizes that his work is just one part of an important team effort. When shooting food photographs, he works together with an art director, a cook, and his wife Sara. Sara is the studio manager and keeps track ofthe practical details, such as styling and props. All work, from concept sketches to food preparation and photography, takes place in the studio, which consists of a large, gourmet kitchen in addition to the more traditional studio section where the camera equipment is kept.

Tomas Yeh has never really wanted to be categorized, andsays that it is the agencies that determine what assignment she does. But he does not deny his interest in food. In addition to his commercial assignments, he has also worked for some time now on his own private project, Artistic Food Photography. These images can be seen on his website at www.yeh.se. Here you will also find a photo of the photographer himself, decked out in full fishingregalia. For in addition to photography, fly-fishing is oneof Tomas Yeh's major interests.

Article by Kerstin Fiedler

The Hasselblad Masters 2002
Tomas Yeh is one of the Hasselblad Masters - 12 highly skilled photographers, carefully chosen by Hasselblad to feature in the Hasselblad Calendar 2002. Thomas was the June photographer. Work of the other 11 will appear in ePHOTOzine's portfolio area over the coming months.

Tomas Yeh's Images

 

 

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