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Yesterday, Pete pointed out to me that although this blog feature has been around for a week now, very few of the blog entries were being indexed by Google. This means Google was not seeing the pages. So I spent some time optimising the blog entry page to help them get indexed, and sure enough, Google started indexing the pages.
Now this is a great first step, but the rest is up to you, the blog user. Obviously, when you write a blog entry, you want people to read it (why else would you write it online?). And, seeing how you are reading this, you want it to get ranked in search engines. So here are some tips to help your blog entries get indexed by Google and hopefully, get higher up on the SERPs (Search Engine Results Page).
1. Content is King
Google and other search engines love textual content. When you write an entry, make it worth it. Search engines aren't going to be bothered about blog entries that are 2 or 3 sentances long. Write a couple of paragraphs.
2. Pick Your Keywords and Use Them
Think about what you would search in Google to find your blog entry. If you are writing about 'Digital Art', make sure your blog entry is about Digital Art throughout. Make sure you scatter your selected keywords throughout your blog entry so Google knows that the entire blog entry is about those keywords. Make sure not to pic keywords that are too generic as they are much harder to get ranked for (ie: photography, photos, photographer). Use more specific keywords like (ie: night photography tutorials, night photos, night photographers).
3. Pick a Good Title
Your title is one of the first things Google and other search engines see. So if you pick the keywords 'Digital Art', make sure its in your title. Obviously, this title also has to appeal to humans as well, so make it interesting.
4. Your First few Sentences are the Most Important
The first 255 characters of your blog entry are placed as a description of the blog. This will also be seen on the SERPs (Search Engine Results Page). So make sure it has your keywords in it and is interesting enough to make someone want to read more.
5. Search Tags = Keywords
Tagging is so important. Make sure that the keywords you pick are put in your Search Tags when you write up your blog entry. This not only helps the search engines better understand what keywords you are targetting but also makes it searchable on ePHOTOzine. Yes, we use the tags you enter for the blog search. No tags = no search result.
6. DONT KEYWORD SPAM
I cannot stress this enough, dont spam your keyword. Here is an example of keyword spamming:
Quote: Digital Art is great. I like Digital Art so much. I went to a Digital Art museum to have a look at Digital Art and saw hundreds of Digital Art prints.
Just like you overlook spam emails, search engines will overlook keyword spammers. It's a balance between keywords and other content. There are alot of tools out there to help you out (just do a google search for 'Free SEO Tools').
7. Link to Your Other Blog Entries
If a blog entry relates slightly to another entry you wrote in the past, link them. Use our bbcode 'Insert Link' button to add a link. Also, make sure the the text that you link has some relevant keywords in it. "My old post entitled 'How Digital Art is Created'". In that example I would link 'How Digital art is Created'.
BONUS: Get Feedback
Here is a simple way to get people to comment on your blog entries. Ask questions/opinions/comments at the end of your blog entry. This will get people coming back to the entry and adding comments.
So with all that in mind and a bit of thinking, you can make blog entries that get ranked pretty well of search results. Let me know what you guys think. Also welcome to hear what you have to say. Also, feel free to add.