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128Mb Memory Stick from Sony

128Mb Memory Stick from Sony - 

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Compact Cameras

The MSA-128A expands a family of Memory Stick media that currently comprises of 4Mb, 8Mb, 16Mb, 32Mb and 64Mb options.  A MagicGate version will also be available, incorporating copy protection primarily for transfer and storage of secure digital content.

"The usage for Memory Stick means that customers naturally gravitate towards the largest capacity Memory Stick for all of their digital data storage and transfer needs", said Ben Beasley, Product Manager for Sony Memory Stick Media.  "The 64Mb is currently our No.1 selling Memory Stick, and we believe that the introduction of the 128Mb stick will reflect this sales trend."

Memory Stick is designed to allow storage of any digital data eg. graphics, video, still images, text, audio, for transfer and sharing amongst other digital devices.  For example, a digital image captured on Memory Stick, on a digital still camera, can easily be transferred to a PC for emailing, printing or insertion into a Powerpoint presentation.

In 2001, Sony will be offering a vastly increased range of Memory Stick compatible products, including Digital Still Cameras, VAIO Notebooks, Network Walkman, CLIE, Mobile Phones, Camcorders, IC Recorders and a whole range of Memory Stick interface products, such as printers, adaptors and the Memory Stick mouse.

Furthermore, industry support for Memory Stick continues to grow at a significant rate, with the list of Memory Stick licensees now at 141 companies from a variety of different industries, including consumer electronics, telecommunications, computing and automotive.

Memory Stick currently offers a maximum reading speed of 2.45Mb per second, and weighs 4g. "The introduction of the 128Mb Memory Stick is just a stepping stone to the promise of even greater capacities over the next few years, " said Ben,  "which combined with increased transfer speeds of up to 20Mb per second, will only increase the usability of the format for the consumer."


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