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20mp Olympus OM-D E-M10 Mark IV Announced

Olympus has announced the new OM-D E-M10 Mark IV, with a 20mp sensor, 4K video recording and tilting selfie-screen, plus other improvements.

|  Olympus OM-D E-M10 Mark IV in Mirrorless Cameras
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Olympus, despite on-line rumours and speculation, and despite the forthcoming sale of the Imaging Business to JIP, is still in the business of manufacturing and releasing new cameras and lenses, and in this vein, Olympus has announced the new Olympus OM-D E-M10 Mark IV, the 4th version of their entry-level OM-D camera, updating the E-M10 III

The new Mark IV model features a 20.3mp Micro Four Thirds sensor, improved focus, up to 15fps continuous shooting (electronic shutter), an improved grip (front and rear), a tilting touch-screen that can face forwards, in-camera battery charging, Bluetooth, and up to 30minute exposures in bulb mode. The camera will be available for £699 body only in silver or black, from 20th August.

 

Olympus OM-D E-M10 Mark IV Key Features

  • 20.3mp M43 CMOS sensor
  • 5-axis image stabilisation, using sensor-shift, up to 4.5 EV steps
  • 3inch 1037K dot tilting touch-screen
  • 2.36m dot EVF, with dioptre adjustment
  • ISO80 to ISO25600 (expanded)
  • 4K 30,35,24p video, 102mbps, 29min
  • FullHD up to 60fps
  • Contrast-detect AF, with 121 points, said to be improved
  • 8.7fps continuous shooting, 5fps with IS on
  • 15fps continuous shooting, 6.3fps (low), electronic shutter
  • Wi-Fi and Bluetooth built-in
  • 360 shot battery life (BLS-50), 80 min movie
  • 121.7x84.4x49mm, 383g with battery and memory card

Olympus has also announced the new M. Zuiko Digital ED 100-400mm f/5.6-6.3 IS lens.

 

From Olympus: London, 4 August 2020 – Olympus are have pioneered many innovations to let users enjoy their photography more and the new Olympus OM-D E-M10 Mark IV is the latest incarnation on this journey: the perfect camera for mobile creatives. The beautiful compact and lightweight body with its improved grip and the powerful 5-axis image stabilization makes it the perfect tool to capture every moment in sparkling detail. A flip-down LCD monitor, perfect for selfies, and a high-definition electronic viewfinder give users the freedom to enjoy their own unique shooting styles. Focusing is faster and more precise. Sharing images is easier thanks to a dedicated smartphone app which also provides new content for learning authentic photography techniques. High-quality image enjoyment for all from families who wish to keep a record of their children as they’re growing, to photo enthusiasts: the OM-D E-M10 Mark IV will be available from mid-August at an RRP* of £699.99 body only and in a range of kits.

"The E-M10 Series has always been a personal favourite as it captures the essence of the original film OM-10: great to hold; easy to carry around and really rewarding to use." Mark Thackara, Olympus UK

At around half the size and weight of other interchangeable lens systems, Olympus’ biggest advantage is its amazing mobility thanks to a compact, lightweight camera system, including the lenses. The combination of the high-resolution, high-performance lens line-up and powerful image stabilization capability results in sharp, high-quality photos and videos across a spectrum of scenarios, backdrops and conditions. The E-M10 Mark IV is the smallest OM-D. With its improved grip and the latest imaging technologies, it is the perfect choice for all those seeking a compact solution that can always be with them.

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Superb portability and powerful in-body 5-axis image stabilization for high-quality photos and videos

The classic Olympus body design, which is now lighter than ever before, weighs as much as a single 500 ml bottled beverage** even when combined with the standard kit lens, giving it ideal portability. The new improved grip of the E-M10 Mark IV offers a secure hold for comfortable control. Owing to its in-body 5-axis image stabilization featuring up to 4.5 shutter speed steps of compensation***, the new 20 megapixel Live MOS sensor and the powerful M.Zuiko lenses, high-quality photos and videos including night and telephoto shots, are guaranteed in all scenarios. The battery can easily be charged in the camera via USB even while on the go.

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Versatile shooting features and a tilting LCD monitor perfect for selfies

The E-M10 Mark IV is packed with features for accurately capturing once-ina-lifetime moments including around 15 fps high-speed sequential shooting unheard of on conventional system cameras not that long ago. The improved C-AF precision enables continuous focusing on moving subjects. Face-Priority/Eye Priority AF now also focuses on faces either in profile or downturned. Silent mode, which disables the shutter release and operation sounds, is useful in scenarios where noise is unwanted, such as during recitals and when capturing sleeping children’s faces.

In auto mode, the Olympus OM-D detects different shooting situations and automatically selects the appropriate settings. The Advanced Photo (AP) mode even allows taking pictures for which previous photographic experience is normally required: multiple exposures, traces of light from stars or car headlights in Live Composite mode are accomplished in no time at all. And thanks to the 4K video function, beautiful moments can also be extracted as an image in 4k.

The OM-D series’ first flip-down LCD monitor makes selfie touch operations easier. It also supports high-angle and low-angle shooting so that photos
and videos turn out exactly as you imagine in various settings. The E-M10 Mark IV also features a high-definition electronic viewfinder for mastering shooting in bright outdoor or backlit conditions

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Dedicated smartphone app for greater photo enjoyment

With Wi-Fi and Bluetooth® built into the camera body, the dedicated smartphone app OI.Share can be used to control the camera remotely as well as to easily and instantly import recorded photos and videos to a smartphone for sharing on social media. Camera instructions and tutorials are available in the app for learning shooting methods and techniques.

 

Accessories

The OM-D E-M10 Mark IV is fully compatible with Olympus’ extensive range of Micro Four Thirds lenses as well as third party lenses conforming to the Micro Four Thirds System standard and other accessories, including tailormade camera bags, electronic flashes and free image editing and workflow software Olympus Workspace.

More information at www.olympus.co.uk/accessories.

 

Availability & pricing

The new OM-D E-M10 Mark IV is available from mid-August at an RRP of £699.99 body only and in a range of kits. The OM-D comes with a free six-month
warranty extension**** when registered via the MyOlympus platform at http://my.olympus.eu

More information at olympus.co.uk/cameras.

Product specifications are subject to change without notice. Please check the Olympus website at www.olympus-europa.com for the latest specifications.

* Recommended Retail Price
** Approx. 476 g in combination with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ (CIPA standard compliant, including bundled battery and memory card, no eyecup)
*** M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ at a focal distance of 42mm (35mm equivalent: 84mm), conforms to CIPA standards, when corrected on 2 axes (yaw and pitch)
**** Six months on top of the statutory warranty in the country of purchase.

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