"Friends and family are now sharing digital photos of their lives at every opportunity. The old slide show of the 1970s has been transformed. It has become a shared landscape of our lives, a landscape that is being made immortal through digital images.
" Ray Hammond, Futurologist
Platforms, Blue Nun and Fondue are just a few 70s themed favourites that have enjoyed a comeback in the 21st Century. Now a survey by Sony Digital Imaging finds that another classic 70s gem is having a revival, the slideshow.
Those lucky enough to have experienced one in the 70s (1 in 3 of those surveyed) will recall the comforting whirr of a dusty projector, brought out only on special occasions following a recent family holiday adventure. Friends and relatives gathered round as endless reels of dodgy blurred photographs were viewed, an often unpleasant experience as 1 in 3 of those who had experienced one as a child admitted feeling bored.
Entertaining at home with a slideshow is the perfect credit crunch solution, if lucky most families are affording themselves one holiday per year and even ‘stay-cationing’, as a result of the current financial climate (60% of those surveyed are planning to staycation or take more trips within the UK) and there is no better way to make your holiday last longer than sharing the memories with family and friends once home again.
Technology available in the 21st Century makes the slideshow concept easier than ever as HD GPS camcorders and panoramic compact cameras connect to laptops, digital photo-frames and HD televisions. Digital imaging makes the editing process easy and touch-of-a-button functions and innovative camera features make for stronger, more exciting images, whatever the standard of the host photographer. In fact 90% of all surveyed said the latest Digital technology available makes it easier to share and show photos too.
The new Cyber-shot HX1 from Sony
, which has an innovative panoramic function, allowing the user to take perfect panoramic shots at the touch of a button, is the perfect example of how technology is allowing people the opportunity to show off. A whopping 90% of the UK said the latest technology makes it easier than ever to take good quality photos.
Personality and behaviour psychologist, Donna Dawson, commented: "On the whole, we are reluctant to show off our photos at social gatherings out of fear of boring people; but the greater underlying fear is that of ‘showing off’. Historically, in British society, this has always been considered bad form.
Futurologist, Ray Hammond said: "Digital images have replaced words for many young people in the early 21st Century. The ease of creating and sharing images on the internet has created a new visual language of "the now". Digital imagery is immediate, global and universal. Every individual is a photo-journalist reporting on his or her life.
Trend analyst Michael Tchong (Ubercool.com) agrees: “It’s clear that the Time Compression Ubertrend has had a major impact on the traditional slideshow, with more than 70% of those surveyed saying they either have no time or are worried guests would be bored with shown-off images. Since nearly 60% are interested in seeing other people's photos, I suggest we start a new trend to bring back this retro social event. Whether at home viewing images on the TV, gathered round a PC or over the internet, sharing treasured images is already a key form of entertainment.
Celebrity ambassador of the slideshow party, Laurence Llewellyn Bowen agrees that we should cherish the slideshow: "I think that in the current financial climate we probably are socialising more at home. It is something however, I have always enjoyed. It’s a more personal, intimate occasion and what better way to spend time with your friends than sharing and showing your images. I am an inquisitive person and I thoroughly enjoy knowing what my friends and relatives have been up to. Digital technology available to us today is easy to use and with the fantastically sophisticated features on today’s cameras and camcorders footage captured by even the most amateur of travellers is often very impressive!