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Adobe Spark Announced - Easy To Use Visual Storytelling Apps

Adobe has released a new range of free web and mobile based applications designed to be easy to use and turn your ideas into compelling social graphics, web stories, and animated videos.

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Adobe has released a new range of web and mobile based applications designed to be easy to use and turn your ideas into compelling social graphics, web stories, and animated videos. The website: spark.adobe.com lets you logon with facebook, google or adobe accounts, and works on-line with no download or install needed. 

The applications are completely free, and make it easy to create marketing images, or video. It's said to be ideal for businesses, bloggers, marketers, and students, but could also be used as a promotional tool by photographers. The mobile apps available are currently available for iOS devices, but Android versions will follow. 

 

 

Adobe Launches Spark: Visual Storytelling Apps for Everyone

Adobe Releases Spark Web App and Updates Companion Mobile Apps; Partners with Facebook Blueprint and Change.org to Deliver High-Impact Social Communications

 

LONDON, UK — May 19, 2016 — Delivering engaging social media content is a must for everyone, from the world’s largest brands to individuals who want to stand out through high-impact, social-first communications. According to a recent PewResearchCenter survey1, 65 percent of all adults, and 90 percent of young adults (aged 18 to 29), now use social networking sites – a nearly tenfold jump in the past decade. Anyone can create something and share it via social channels, but most people lack the skill, time, and resources to create social content that cuts through the online clutter.

 

 

Adobe today announced the immediate availability of Adobe Spark, the only integrated web and mobile solution for creating and sharing impactful visual stories. Free and designed for everyday communications, Adobe Spark empowers anyone – such as small businesses, social marketers and students – to create stunning visual content that engages audiences across multiple social platforms and looks great on any device.

“As social media solidifies its position as the go-to communication channel for both individuals and businesses, it’s become critical for everyone to be able to share authentic, professional-looking communications for their project, passion, cause, or business,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. “With Adobe Spark, anyone can create impactful visual content that drives social engagement and helps them achieve their personal and professional goals."

Part of Creative Cloud and enabling the ability to import Lightroom photos and assets from Creative Cloud files, Adobe Spark brings Adobe’s 30+ years of technology and innovation for creative professionals to creative consumers. The Adobe Spark web app seamlessly syncs with Spark Post, Spark Page and Spark Video iOS mobile apps, allowing users to create, edit, and share their story from wherever they are – regardless of their design experience. The integrated solution consists of:

  • Adobe Spark web app: a browser based web experience for creating social posts and graphics, web stories and animated videos.
  • Spark Post: previously known as Adobe Post, Spark Post enables anyone to create stunning social posts and graphics in seconds and is now available for both iPad and iPhone.
  • Spark Page: previously known as Adobe Slate, Spark Page helps users create beautiful web stories and is now available for both iPad and iPhone.
  • Spark Video: previously known as Adobe Voice, Spark Video enables users to create compelling animated videos in minutes and is available for both iPad and iPhone.

 

Facebook Blueprint and Change.org

As part of its focus on everyday communications, Adobe Spark is designed to help solo entrepreneurs and small businesses succeed. Adobe is partnering with Facebook Blueprint – a new global education and certification program to help smaller agencies and advertisers achieve their business results through marketing on Facebook and Instagram platforms. Facebook Blueprint users will benefit from Adobe’s expert guidance through tutorial content on how to successfully market themselves on the Facebook and Instagram platforms using Adobe Spark.

"We believe Adobe Spark significantly decreases the learning curve required for individuals and businesses to drive results on the Facebook and Instagram platforms. We're excited that these apps can be a fast and simple way for individuals and small businesses to design visually appealing, results-oriented content for Facebook and Instagram,” said Ning Zhang, Global Business, Marketing Training Lead at Facebook.

Adobe Spark is also partnering with Change.org, the world's largest social change platform, to co-create training materials for petitioners and change agents. Petitions with a video receive six times more signatures than those without, and Change.org petitioners will gain access to Adobe Spark resources for creating effective explainer videos for cause-based and crowdfunding campaigns that further their causes.

“On Change.org people everywhere are starting campaigns, mobilising supporters, and working with decision makers. Adobe Spark makes it easy for petition starters and signers to create a compelling video, while offering a suite of tools for promoting their causes on social media. We are partnering with Adobe to help our users make a greater impact with their petitions, and on the world,” said Shayna Englin, Managing Director, North America at Change.org.

 

Learn More About Adobe Spark

Additional resources and inspirational Adobe Spark content is available at:

  • Adobe Spark Blog: spark.adobe.com/blog
  • @AdobeSpark, #SparkMade and #AdobeSpark on social: Instagram, Twitter, Pinterest and Facebook

Pricing and Availability

Adobe Spark is available for free at Spark.Adobe.com. Paid versions will be available in the future. An Adobe ID, Google, or Facebook log-in is required to use the apps so that projects can sync between devices. Spark Video, Spark Page and Spark Post are all available worldwide as free, English-only downloads for iPad and iPhone via the Apple App Store.


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Comments


JackAllTog Plus
10 5.5k 58 United Kingdom
19 Jul 2017 9:28PM
Both this and microsoft Sway are good blogging tools. but SEO indexing is missing on them both and i can't see a commitment from either manufacturer to build them out much more. Will your content be there in 2 years?

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