November marks the beginning of the Association of
Photographers’ self-promotion season, consisting of seminars
and workshops exploring the various marketing tools that are an
intrinsic part of every photographer’s career.
Each photographer places a different value on self-promotion to the
next. Herb Ritts attended marketing school alongside photography
college, highlighting the significance of self-promotion to some, who
consider it as much a part of their job as pushing a shutter button.
Others, such as Tim Simmons, have a more laissez-faire approach and can
employ agents to promote their work with conviction.
Self-promotion is an evolutionary process. Photographer Tim Simmons
cites his personal project ‘Intervention’ as one
method of marketing, albeit inadvertent, which has been particularly
successful for him “it wasn’t done out of the
thought that I could use it to promote myself. I did it because I
wanted to.” No particular marketing tool will have a definite
outcome, no method leads to clear-cut success, “individuals
have to really experiment for themselves” in order to
determine which strategy will help their photography thrive not just
Self promotion is often a challenging task and for freelance
photographers it can be crucial to the success of their business. This
season of seminars, workshops and discussions will explore successful
self-promotion methods in the current competitive and dynamic climate.
Hear from photographers who have travelled the various roads
– what they achieved, why and how, and then what further
opportunities presented themselves. Pick up tips and tricks and find
out what creative industry professionals are looking for.
Diary of Events @AOP Gallery, London
Tuesday 7 November The Big Debate
Discussion on the alternative routes of self promotion, with industry
professionals, from agent to copywriter to marketing director.
Thursday 9 November - Signature exhibition opening
View the signature image of 100 professional photographers. The
exhibition is on show at the AOP Gallery until 30 November
Saturday 11 November - Making the Call
This interactive workshop focuses on cold calling as a step in the
process of gaining that next commission. Exploring the range of
barriers and hurdles, you will walk away with personalised tools to put
Tuesday 18 November - Profit from Projects
Raise your profile through your personal work. Entering awards and
competitions, securing and staging exhibitions, getting published in a
book or periodical – and becoming a publisher yourself.
Tuesday 21 November - Digital Workflow for Portfolios
Digital workflow is as important to a photographer as the quality of
their equipment, knowledge and technique. This event aims to explore
the technology and processes available to increase efficiency and
productivity in digital creative applications.
Thursday 23 November - Self Promotion Online
Award-winning design agency, bigflannel, present an evening of analysis
and discussion on the ways the photographic market can use the
internet. If you are a photographer, an agent or just an interested
party, you will find something in this seminar for you.