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Best Books For Photography Business Advice

Best Books For Photography Business Advice  - If you're an aspiring pro photographer, these books are bursting with essential information on how to grow your business.

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Going from photography hobbyist to professional with a business is exciting but a little daunting at the same time. As well as using your creative skills you've honed, you're going to need to learn an array of new skills to ensure your business is a success. The new skill list includes marketing guru, social media expert, possibly an accountant, lawyer, website creator and customer service extraordinaire. The list is pretty long but there are plenty of resources out there to help you brush-up on your marketing and business skills and this includes a wide-range of educational books. Yes, we know there are plenty of free resources online but having a decent collection of go-to guides on a shelf in your office isn't a bad thing and most books are reasonably priced, too. 

To get you started, we've picked out some best sellers, photography orientated titles and also some general business guides that should help you out immensely. We also have separate articles on books you can learn a new photography skill from as well as top Adobe Photoshop titles and you're also going to need software so take a look at our 39 essential software for photographers suggestions

Click the section titles below to go to a specific book type. 

 

Photography Business Specific Books

As we're a photography website giving advice to photographers, it makes sense to start with the business books which are specifically aimed at this audience. Here, you'll find general guides that look at the whole photography business while other titles guide you on freelance journeys and offer legal advice.  

 

Setting Up a Successful Photography Business: How to be a Professional Photographer (Setting Up Guides)

Setting Up a Successful Photography Business: How to be a Professional Photographer (Setting Up Guides)

 

You can look at this book as a handbook that offers practical and essential advice for those setting up a photography business. Written by the owner of a successful photographic agency, it is packed full of helpful information and advice on all the essentials. These range from self-publicity, building a portfolio and setting up a website to terms and conditions of contracts and dealing with agents, business practice and finance. It's been out a while but is still full of useful information for today's photographer. 

Buy On Amazon

 

Running a Successful Photography Business

Running a Successful Photography Business

 

Running a Successful Photography Business is a valuable handbook for freelance photographers looking to stand out from the crowd and stay profitable. As more and more competent photographers are entering the photographic industry than ever before, those who are serious about their success need to raise their standards of professionalism to stay ahead of the pack. In this book, freelancers will learn how to target their marketing more effectively and expand their client list; manage complex pricing and shoot production; handle copyright and other legal issues, and adapt in step with industry change to continue to compete at the top level. 

Buy On Amazon

 

Photographer's Market 2018: How and Where to Sell Your Photography

Photographer's Market 2018: How and Where to Sell Your Photography

This edition contains the most comprehensive and up-to-date market contacts for working professional photographers today: magazines, book publishers, greeting card companies, stock agencies, advertising firms, photo contests, and more. Plus, the book contains up-to-date information on how to start and run a photography business, including how to find clients, who to contact to submit your photos, what types of photos they need, and how to submit both digital and film images.

Buy On Amazon

 

Start a Successful Photography Business in 34 Days

Start a Successful Photography Business in 34 Days

 

This book is written for the photographer who is new to the photography business or the photographer who has recently started a business and is struggling with booking clients or running their business successfully. It is divided into 34 manageable tasks that you can work through and each step has an action to take or topic to consider. The book also has two main sections: planning and marketing, plus downloadable information is also available once you've purchased the title.

Buy On Amazon

 

Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More

Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More

This book first appeared back in 2013 and it's still popular over on Amazon. In this guide, you'll find information on how to establish your brand, setting prices, creating a marketing plan and much more. This is an ideal book to take a look at if you are thinking of becoming, or have recently become, a professional photographer earning money from your work.

Buy On Amazon

 

Fast Track Photographer, Revised and Expanded

Fast Track Photographer, Revised and Expanded

 

For those wanting to learn how to create a commercial identity, this is the book for you. Dane Sanders believes creative people to define their commercial identity based on personality, raw abilities and circumstances and by doing so, they'll create a foolproof plan for a more fulfilling approach to the business. The information provided is practical, easy to follow and covers plenty on the 'essential business set-up' list. 

Buy On Amazon

 

MORE Best Business Practices for Photographers

MORE Best Business Practices for Photographers

 

Expanding on the book mentioned above, this second volume features more tips and techniques for aspiring photographers looking to operate a successful photography business. In easy-to-understand language, the book covers the essential points of the business of professional photography and guides you toward best practices in client interaction, negotiating contracts and licenses, business operations and much more.

Buy On Amazon

 

Legal Handbook for Photographers: The Rights and Liabilities of Making and Selling Images

Legal Handbook for Photographers: The Rights and Liabilities of Making and Selling Images

 

In this book, intellectual property attorney Bert Krages makes it simple to learn your rights and obligations and to protect your interests every step of the way. The 4th edition of this book is fully updated with information pertaining to current legal issues, such as your rights in documenting police actions and avoiding problems when shooting nude/boudoir images.

Buy On Amazon

 

The Freelance Photographer's Market Handbook

The Freelance Photographer's Market Handbook

 

Rather than a business guide, this is a useful book for finding people who will want to use your images. Entries spell out the type of pictures sought by each market, give full contact details and, usually, fees paid. A new edition is also released every year so you know all details are up-to-date. 

Buy On Amazon

 


 

Social Media & Marketing Advice For Business Books 

Even though you might want to, social media is something you can't ignore, especially as a platform for promoting your business, and this is why these titles are on our list. If you're struggling to understand what 'likes' are or if you should pay to promote a post on Facebook, these titles could help you out. From understanding tweets to building a following on Facebook, these books cover all of the ins and outs of social media.

 

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!

500 Social Media Marketing Tips

 

According to the author of this book, the key to success on social media is to build a strong and consistent social media marketing plan and they want to help you achieve this. From actionable strategies to advice on what content will be most effective, this book covers plenty of angles. There are also social media marketing tutorials available and free monthly book updates for those who purchase the Kindle version.

Buy On Amazon

 

Profitable Social Media Marketing: How To Grow Your Business Using Facebook, Twitter, Instagram, LinkedIn And More

Profitable Social Media Marketing

 

This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. Basically, you'll learn how doing all of the right things on social media can transform your business. 

Buy On Amazon

 

The Google Checklist: Marketing Edition 2016: SEO, Web Design, Paid Advertising, Social Media, PR.

The Google Checklist: Marketing Edition 2016: SEO, Web Design, Paid Advertising, Social Media, PR.

 

Understanding SEO and Google can be a full-time job so if you're lacking in SEO knowledge, this book might be able to help you. It's aimed at SEO beginners who have a basic understanding of websites and online terminology. You’ll find case studies, best practice tips and plenty of recommendations throughout the guide which covers web design, SEO, paid advertising, social media and mobile apps.

Buy On Amazon

 

Social Media Marketing Workbook: 2018 Edition - How to Use Social Media for Business

 

Social Media Marketing Workbook: 2018 Edition

 

This hands-on book is a popular title on the web as it's full of informative and useful information. It's a good starting point for those new to social media marketing and the book is further supported by resources on the author's website including videos and worksheets.

Buy On Amazon

 

Social Media Marketing

 

Social Media Marketing: Step by Step Instructions For Advertising Your Business on Facebook, Youtube, Instagram, Twitter, Pinterest, Linkedin and Various Other Platforms

 

This book contains step-by-step instructions for advertising your business on Facebook, Youtube, Instagram, Twitter, Pinterest, Linkedin and various other platforms.

Buy On Amazon

 

Social Media Explained: Untangling the World's Most Misunderstood Business Trend 

Social Media Explained: Untangling the World's Most Misunderstood Business Trend

 

This book is a little older but it still has useful information printed on its pages. The book is easy to read and offers strategies as well as answering questions about, what can be, the confusing world of social media. 

Buy On Amazon

 


 

General Business Advice Books

These titles aren't directly linked to photography but that doesn't mean you can't pick up some useful tips from them. Here you'll find business advice for both the online and offline worlds as well as advice on accounting. 

 

Starting & Running a Business All-in-One For Dummies

Starting & Running a Business All-in-One For Dummies

 

The 'For Dummies' series has always had an excellent reputation for giving straight-talking advice that's easy to understand and actually, really useful and this guide's no different. Everything from business planning and marketing, to managing staff and dealing with legal issues are covered in this book. It's a one-stop guide for those wanting business advice. 

Buy On Amazon

 

Starting and Running an Online Business For Dummies

Starting and Running an Online Business For Dummies

 

Another 'For Dummies' title but this one focuses on starting an online business. This might be a title you're interested in if you're just wanting to sell landscape photographs online rather than having a studio that people come to. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is a great guide for those looking at an online venture. 

Buy On Amazon

 

Online Business Startup: The entrepreneur's guide to launching a fast, lean and profitable online venture

Online Business Startup: The entrepreneur's guide to launching a fast, lean and profitable online venture

 

Staying with the online business theme, this book is a best seller on Amazon and teaches entrepreneurs 4 important things: How to start an online business, how to find a reliable digital agency, the best tools for improving your website and how to use social media. It's a very helpful book that's full of practical advice rather than clever 'buzz' words and noise.

Buy On Amazon

 

Linkedin For Dummies

Linkedin For Dummies

 

Linkedin is a social channel specifically for businesses. It's actually the world's largest professional network and this book guides you through the steps on creating an eye-catching profile and demonstrates how to successfully expand your reach by connecting with colleagues, customers, and like–minded individuals from around the globe. 

Buy On Amazon 

 

The Best Small Business Accounts Book (Yellow version): For a non-VAT Registered Small Business

The Best Small Business Accounts Book (Yellow version): For a non-VAT Registered Small Business

 

This is a new edition of a best-selling book which was recommended by the BBC video "Accounting for the Terrified". It is a cash-book to write in all your business takings, bankings and expenses for one year, thus helping you to complete your annual UK tax return. The book has a weekly layout and there are simple instructions to help you put your figures in the right boxes. At the back of the book, essential end-of-year tasks are also explained. The book also includes instructions for people who may be new to book-keeping, but it is not a manual on accounting or tax.

Buy On Amazon

 

SEO 2018 Learn Search Engine Optimization With Smart Internet Marketing Strategy

 

SEO 2018 Learn Search Engine Optimization With Smart Internet Marketing Strateg: Learn SEO with smart internet marketing strategies

 

Understand and learn what SEO so you can optimise your website. This book is designed to help you learn SEO strategies to better your chances of ranking in the top of Google SEO. It's an SEO crash course in a book format that's growing in popularity over on Amazon. 

Buy On Amazon

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