Explained Robert Cook, marketing director: “Litebook is a compelling and interactive new tool in our expanding marketing communications programme. It’s not just a thinly disguised Bowens advertisement - it’s packed with news, tutorials and unique editorial features on contemporary photographers and their work. It’s free and the hard copy version can be picked up from the Bowens dealer network. Alternatively, photographers can subscribe free of charge, to the digital version which can be easily accessed online from our website ”.
He added: “Bowens has been designing and manufacturing photographic lighting equipment since 1947 and has many thousands of customers worldwide.
Litebook will enable us to better interact with all these customers, and they, in turn, will be able to keep up to speed with latest techniques as demonstrated by the professionals we feature on our pages.”