As a result of Fujifilm’s sponsorship the winning
photograph and selected runner up images will be exhibited on
London’s South Bank, maximising exposure for the budding
photographers and giving visitors to the area a unique new
perspective on one of London’s most famous landmarks.
As well as supporting the
Fujifilm will become an integral part of the entire campaign, sitting
on the judging panel and providing prizes of FinePix A800 cameras to
11 regional winners and the class-leading FinePix S6500fd to the
overall winner. In addition, the Fujifilm Young Photographer Award
will recognise the best photo from an entrant under 16 years of age.
The winner of this category will be awarded a FinePix S5700 digital
camera, the latest in Fujifilm’s range of SLR-style
The overall winner will
also see their
photo on permanent display at the British Airways London Eye ticket
office, inside County Hall and receive a year-long pass to all
Tussauds Group attractions.
sponsorship of the British
Airways London Eye photography competition is the latest activity in
a long-running association. It began when the attraction first opened
in 2000 with Fujifilm as official photographic sponsor and the
company remains exclusive photographic supplier today.
Adrian Clarke, Director of
Fujifilm UK Ltd comments, “It is a continued
passion of both
professional and amateur photographers to capture iconic landmarks
such as the British Airways London Eye and share their images with
the public and photography community alike. It’s great that
continue to support one of the UK’s most popular attractions
reaches this exciting point in its history and work with them to
bring photography to life.”
The British Airways London
equally proud of its collaboration with Fujifilm. David Sharpe,
Managing Director of the British Airways London Eye comments, “We
are thrilled to work in association with Fujifilm on this project.
They are a leading imaging brand and therefore the perfect partner as
we celebrate this milestone through digital photography.”