is due to become the sole distributor of the Swiss based lighting manufacturer, broncolor, and their lighting products in the UK. Hasselblad will take over from JP Distribution on the 1st of July and will be providing hands on "Beauty of broncolor" open days with broncolor partners.
Chris Russell-Fish, Hasselblad UK MD and global sales and marketing director, shown above, said: “I believe we can do a great job for bron users in the UK. Like Hasselblad products, bron equipment sits at the top end of the market. We plan to make a great deal of noise in coming weeks and months around this excellent lighting range.”
Russell-Fish has appointed photo-lighting expert Chris Burfoot as the new broncolor UK manager.
Burfoot, who first started ‘working with light’ in the Eighties said: “Our objective is to create far more awareness around the award-winning bron brand and focus hard on customer service and support for existing users. We also plan a programme of hands-on ‘Beauty of broncolor’ open days with broncolor partners in a non-selling environment – mirroring the success of the popular ‘Hasselblad Studio Days’ programme.
This premium lighting brand has been built on a rock solid foundation of quality, consistency and reliability. The new-look bron customer care programme will work in exactly the same way as Hasselblad’s renowned ‘Hasselbuddy’ customer care support.”
Hasselblad UK owns the London-based Pro Centre, the photo-equipment rental company, but Russell-Fish insists the bron distribution deal will be no threat to any other brand they work with.
He said: “The Pro Centre acts completely independently as a rental centre. This will simply be an additional line. Bron will be a completely separate entity for us in the same way as our new Hasselblad studio and Didgeridoo services. And just as we have developed energetic new programmes for Hasselblad customers in the UK, we will do the same with bron over time. There will be a separate bron customer care and maintenance team in place in the near future.”
Hasselblad is currently in talks with broncolor with a view to new product launches. A new website will go live on the 1st of July: www.ukbroncolor.com
, with links from the Hasselblad website.