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Canon 360 Concept, LENS-Q 100-400 Zoom Camera

Canon is showing two new concept cameras at The Photography Show, the Canon 360 Concept with AI, and the LENS-Q 100-400 Zoom that can be attached to mobile phones.

|  360 Concept in Compact Cameras
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Canon Lens Q Prototype (7) (Custom)
Canon Lens Q Prototype

Canon is showing two new concept cameras at The Photography Show 2018, the Canon 360 Concept with AI (below), and the LENS-Q 100-400 Zoom (above) that can be attached to mobile phones, or used with a detachable viewfinder. Above, one of the potential designs for the LENS-Q 100-400 zoom lens, with the electronic viewfinder attached. 

Details on when (or if) these products will be released, product specifications, or prices are have not yet been disclosed, but here's what we know so far...


  • 100/400mm equivalent selectable
  • Electronic Viewfinder attachment
  • Planned to be available in multiple colours
  • USB connection, to connect to smartphone
  • Built-in stand for remote shooting
  • Lightweight - 100g

Canon 360 Concept (6) (Custom)

The 360 Concept:

  • Rotating camera (360)
  • With AI
  • Magnetic base
  • Optical image stabilisation

There are a range of accessories planned, including a bendable tripod, wearable neck strap, compact tripod. The idea behind this camera is that it would automatically track people, and take photos when AI (Artificial Intelligence) detects interesting things to photograph, or video. It could also be used on a DSLR to get behind the scenes photos of videos, or a different view of the scene. 

View more photos of these below:

Canon 360 Concept Photos of Equipment


Canon LENS-Q Photos of Equipment


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