Canon today add the 4.0 Megapixel PowerShot A85 to their popular PowerShot
range. The camera replaces the PowerShot A70, one of the most successful cameras
in Canon's seventy-year history.
"The A70 was successful because it found the perfect balance between
point-and-shoot economy and pro-sumer control features,"
Hills, Head of Canon Consumer Imaging UK and Ireland. "The A85 builds
on this success by adding new features that make it even easier to use, while
at the same time giving the experienced user more options."
As well as improved ergonomics and refreshed styling, the camera includes a
large 1.8" LCD, 13 shooting modes (including a special scene mode with
six selectable pre-set scenes), VGA movie clips with sound, 9-point AiAF auto
focus, and a Print/Share button plus extended print functionality. A wide selection
of accessories includes wide and tele converters, close-up lens, and a waterproof
The 13 shooting modes have been extended with six 'special scene' presets, which
help the user to get great looking results in sometimes-tricky shooting conditions.
They include presets for the beach, fireworks, underwater, foliage, snow, and
The focus system has been upgraded to 9-point AiAF, for consistently sharp auto-focus
even with non-centred subjects. The 3x optical zoom extends to 11x when combined
with the digital zoom and has a respectable f/2.8-4.8 aperture.
The purpose built DIGIC processor integrates all image processing algorithms
onto a single chip to deliver fast processing and write times, minimal shutter
lag, optimal image definition and consistently clean and natural colour reproduction.
iSAPS, an in-built photographer's assistant, analyses composition factors such
as zoom position and luminosity in order to predict the type of photo being
taken. This results in faster auto-focusing, more accurate auto-exposure and
precise auto white balance.
Movies now in VGA
The three minute movie mode with sound, full playback and in-camera editing
has been extended to include the option of shooting in VGA mode for up to 30
seconds. A generously proportioned 1.8" LCD makes for easier and more enjoyable
playback and review.
Simplified Printing and Uploading
The A85 features Canon's Print/Share button for single step printing and file
sharing. When the camera is connected via USB cable to any PictBridge or Direct
Print compatible photo printer or Windows PC, a blue light on the Print/Share
button illuminates to indicate successful connection. Pushing the button when
lit instigates a print of the image displayed (based on the connected printer's
default settings) or an automatic transfer of images to the PC . The camera
transfers all images, all images not yet transferred, or all images marked for
transfer, depending on the user setting selected in the Camera's set up options.
Expanded direct printing functions
When connected to a Canon Compact Photo Printer, ID photo and Movie Print functions
are also supported. Movie Print mode divides a selected clip into equal parts
and prints thumbnails of up to 63 equally spaced frames if using Postcard Size
Paper (100 x 148 mm); ideal for freezing action sequences. The ID Photo Print
function replaces visits to the photo booth by printing multiple durable passport
style ID photos (selectable height and width) to a single sheet.
Personal online photo gallery
Free membership is included to Canon's online CANON iMAGE GATEWAY, with 100
Megabytes of free storage space for online album storing and sharing. Users
can upload favourite images and now movies3 to the site, which can then be shared
with friends and family as individually secure online 'albums'.
A wide range of optional accessories extends the camera's versatility, increasing
both the range of circumstances in which it can be used and the type of photographs
it is capable of taking. Wide and tele converter lenses vastly increase framing
options and extend the camera's effective focal length range from approximately
25mm to 250mm , while an optional close-up lens is available for macro photography.
The 40m depth waterproof case is great for diving, surfing, skiing, snorkelling
and general beach fun. The camera comes supplied with a 32MB Compact Flash card.
Software supplied includes browsing and printing software ZoomBrowser EX (Windows)
and ImageBrowser (Mac). Other software includes PhotoStitch, photo and movie
manipulation software ArcSoft PhotoImpression and VideoImpression. Drivers include
TWAIN (Windows 98/2000) and WIA (Windows Me). Picture Transfer Protocol (PTP)
support allows the camera to connect to any Windows XP and Mac OSX (v10.1/v10.2)
system without the requirement for a driver installation.