Value For Money
The Canon EOS 5D Mark IV is available for £3599 body only which makes it quite a sizeable investment.
Pentax K-1 - 36mp, 4.4fps, FullHD video, £1799
Nikon D810 - 36mp, 5fps, FullHD video, £2399
Sony Alpha A99 Mark II - 42mp BSI CMOS sensor, 12fps, 4K video, £2999 (due November)
Sony Alpha A7R Mark II - 42mp BSI CMOS sensor, 5fps, 4K video (CSC), £2599
Canon EOS 5DS R - 50mp, 5fps, FullHD video, £2899
If you can live without built-in GPS, then for video, the Sony Alpha A7R II would be an appealing alternative due to built-in 5-axis image stabilisation and 4K video recording. Being a CSC, the camera is also smaller, and cheaper, by around £1000.
Have a look at more Full-Frame DSLRs in our Top 10 Best FF DSLR Cameras. You'll also need to buy a memory card and a case or bag to keep your camera safe and protected - have a look at our complete guide to camera bags.
Canon EOS 5D Mark IV Verdict
The Canon EOS 5D Mark IV introduces a new 30.4-megapixel full-frame sensor, with dual-pixels, which can be used for quicker AF, as well as Canon's new "Dual Pixel Raw Optimizer" for fine adjustment of raw files after you've taken the shot. 4K CINE video recording gives the camera an edge in video recording when compared to 4K cameras that record in UHD resolution instead. Continuous shooting speed is improved, with the camera now shooting at 7fps, and the camera's weather sealing has been improved over previous models. The design remains very similar to previous versions of the 5D, but it has now been subtly refined to improve handling and control, thanks to a new custom button and improved grip.
With GPS and Wi-Fi built-in, USB3, and more sockets than most, the 5D Mark IV is an extremely versatile DSLR, and there will be many photographers out there that will be extremely pleased with the performance of the 5D Mark IV, and rightly so. The continuous shooting speed makes the camera more competitive with other cameras, but isn't a massive increase over the Mark III. For 5D Mark III owners, upgrading to the Mark IV could not be as pressing. If you own a Mark II (or Mark I) and can afford the Mark IV, then the upgrade would make a lot of sense, particularly if you've built up a collection of Canon lenses.
Dual Pixel Raw works well, but the difference can be quite subtle, and time-consuming if you want to get the best out of it, for example, stacking shots for sharper macro photos, as all processing must be done on your computer and can't be done on the camera. It would be better to use live view focus and the touch screen to get the photo right in camera in the first place (and here technologies such as face-detection, and eye-detection focus help in other camera brands). It would be nice if the screen tilted, particularly as using live-view for stills and video has become much more useful, and usable, with vastly improved live view focusing speeds.
The Canon EOS 5D Mark IV is the fourth version of the highly popular 5D series, and brings with it a number of improvements that make it a highly competitive full-frame Digital SLR. For the working professional, the updates, including IPTC meta-data, Wi-Fi (with FTP support), and GPS, will be extremely welcome, and the 5D Mark IV is likely to find itself equally popular, and extremely desirable for many.
Canon EOS 5D Mark IV Pros
- 7fps continuous shooting
- 30 megapixel FF sensor
- Excellent colour and white balance performance
- Dual Pixel Raw optimizer can help with some scenes
- 3.2 inch touch-screen
- 4K CINE video recording
- Very good noise performance
- Impressive focus speeds
Canon EOS 5D Mark IV Cons
- Screen doesn't tilt
- Price of new model
- Competition offers higher resolution