From the release of the ground breaking EOS 650 in 1987 to the EOS-1D
Mark III launched today, the EOS system – a complete range of
camera bodies, lenses and accessories – has maintained full
compatibility while continuing to benefit from technological
innovation. This has made EOS the system of choice for millions of
photographers across the globe.
The enduring popularity of the EOS system can be attributed partly to
its unbeatable level of compatibility. Over 20 years – which
have witnessed countless advances in photography, including the
revolutionary rise of the digital camera – the ever-expanding
EOS range has allowed photographers to take advantage of any new
technologies while still benefiting from their existing equipment. This
compatibility allows EOS users to build their own customised system of
camera bodies, lenses and accessories to create the perfect shooting
solution for any subject or style.
Beyond image capture, the EOS system now encompasses the
complete imaging workflow chain, from Digital Photo Professional
processing software to Canon's celebrated XEED projectors and PIXMA
range of photo printers.
At the same time, the EOS system has spent 20 years evolving
and innovating. The name EOS is itself a reflection of this: standing
not only for Electro Optical System but also EOS, the Greek
goddess of dawn. Analogue-era developments such as USM technology have
been complemented by a raft of innovations in the digital age: the
first consumer DSLR under 1,000; the first eight frames per second
DSLR; the first DSLR to break the 16Mp barrier.
That's why the EOS system continues to expand today. With
ground breaking camera models like the EOS 300D, the EOS 1Ds Mark II
and now the EOS-1D Mark III, the EOS system has already defined the
digital era with the same success that saw it revolutionise analogue
photography in the 80s and 90s. Through continued exploration of the
possibilities offered by digital technology, the EOS system guarantees
to continue innovating and growing in the years to come.