Canon is pleased to announce the launch of two fun, easy and affordable
cameras the PowerShot A430 and PowerShot A530. The new
additions to the popular PowerShot A-series range offer consumers an
outstanding combination of easy-to-use features, solid construction and
excellent image quality at an entry-level price.
Available in four fun colours1 with a 4.0 Megapixel CCD, 4.0x optical
zoom (approx 14x combined), 15 shooting modes, VGA movies with sound,
AV out and flexible 9-point AiAF focusing
Offering impressive performance with a 5.0 Megapixel CCD, 4x optical
zoom (approx. 16x combined), 17 shooting modes, VGA movies with sound,
9-point AiAF and ISO 800 for improved low-light flexibility
Both cameras incorporate Canon's acclaimed DIGIC II processor and iSAPS
technology2 for rapid processing speeds, highly responsive controls and
superb image quality.
Sitting just below the PowerShot A540 also released today
in the PowerShot A-series range, the cameras will appeal to
first time digital camera buyers as well as experienced photographers
looking for a second take-anywhere camera.
"Since the launch of the PowerShot A5 in 1998, the A-series
has helped millions of European consumers switch to digital,
explains Mogens Jensen, Head of Canon Consumer Imaging Europe. "With
these new additions to the range, Canon is making high quality digital
photography more accessible than ever before.
The new PowerShot cameras are designed to make it simple for anyone to
take great photos. The compact, lightweight bodies are ergonomically
shaped to fit comfortably in the hand, while intuitively positioned
buttons provide fingertip access to key camera controls. The bright
1.8" LCD screens feature a selectable Grid Line Display to help with
shot composition and a Night Display mode for easy visibility after
The 9-point AiAF focuses quickly and accurately on subjects even when
off-centre, to ensure consistently sharp images. An AF-assist Beam
helps with focusing in low light conditions. The PowerShot A430 also
features a 1cm Super Macro mode for close-up focusing on tiny subjects.
A wide range of shooting modes 15 on the PowerShot A430 and
17 on the PowerShot A530 help deliver excellent results in
almost any situation. Preset Special Scene modes assist with picture
taking in tricky lighting conditions, including Indoor, Beach and Snow.
For creative experimentation, Colour Accent and Colour Swap modes
enable dramatic colour effects to be applied to images and movies
direct from the camera. Users can keep one colour and change the rest
to black and white with Colour Accent, or exchange one colour for
another with Colour Swap. The cameras also feature My Colours photo
effects for additional in-camera colour customisation.
A dedicated Movie mode enables recording of high quality VGA movies of
an impressive 60 minutes or 1GB (whichever is reached first)3. The new
cameras capture movie clips with audio and can connect to a TV or PC
for full screen playback. A convenient Compact mode allows users to
create email-ready movie clips for sending to friends and family.
Advanced shooting options
The PowerShot A530 incorporates high sensitivity ISO 800 to facilitate
flash-free shooting indoors - ideal in environments where the use of
flash is not desirable or appropriate, such as churches and concerts.
With widescreen televisions becoming increasingly popular across
Europe, Canon has incorporated a new Widescreen stills setting4 in both
cameras. Users can capture panoramic stills in 16:9 format for playback
on widescreen television or printing on wide size paper to a SELPHY
Compact Photo Printer5.
Instant photo prints
All cameras are PictBridge compliant for instant direct printing to
compatible printers. When combined with Canon SELPHY CP series
printers, the cameras make an economical digital photo solution with 10
x 15cm photos costing as little as 22p6. Users can also print ID photos
and still images from movies when connected to a SELPHY CP series
printer. The handy Print/Share button on each camera allows one-touch
printing and hassle-free uploads to Windows or Macintosh systems. A new
dedicated Print menu makes it easier than ever to access and organise
print jobs direct from the camera.
The cameras menu systems now feature support for Arabic,
bringing the total number of supported languages to 23.
Pricing and availability
The PowerShot A430 and PowerShot A530 will be available from March
2006, priced at 149.00 and 199.00 RRP inc. VAT respectively.
Order them from the ePHOTOzine shop here