The new Canon PowerShot A550The A460 in a range of coloursPress release:
Canon today updates its bestselling PowerShot range with three
affordable new models – the PowerShot A460 and PowerShot
A550. Replacing the PowerShot A430, the entry-level PowerShot A460 adds
improved specifications while retaining the point-and-shoot simplicity
of its predecessor.
The 7.1 Megapixel PowerShot A550 replaces the PowerShot A530 and
incorporates several new design features for enhanced ease of use.
Remarkably compact and lightweight, both cameras offer the superb build
quality found throughout the PowerShot range.
Features at a glance:
- 5.0 Megapixels
- 4x optical zoom
- DIGIC II, iSAPS and 5-point AiAF
- Wide range of shooting modes
- 2.0” LCD
- 7.1 Megapixels
- 4x optical zoom
- DIGIC II, iSAPS and 9-point AiAF
- Redesigned Shooting Mode dial
- 30fps VGA movies with sound
- 2.0” LCD with dedicated Playback button
With the appeal of digital expanding beyond the traditional age
bracket, the three new PowerShot models are positioned to meet an
increasing demand for no-fuss cameras that every member of the family
can pick up and use – from kids to grandparents.
“For novice photographers and first time digital
camera buyers, simplicity of use is a crucial factor,”
said Mogens Jensen, Head of Canon Consumer Imaging Europe. “These
new additions to the PowerShot range illustrate that affordable,
snapshot photography need not mean a compromise on quality.”
Ease of Use
Both cameras have been designed with ease of use firmly in mind. Key
controls and buttons are intuitively positioned for fast, fingertip
access. A selectable Grid Line Display on the LCDs helps with shot
composition, while the 2.0” screen size makes it easy for
family members to view photos together without connecting to a PC.
Conveniently powered by AA batteries, the cameras offer impressive
battery life with up to 11 hours playback on a single charge (with
Canon NB-3AH batteries).
A wide range of shooting modes cover most family and social situations,
allowing users to shoot without having to worry about camera settings.
The PowerShot A550 simplifies shooting even further by bringing the
most commonly used Special Scene modes – such as Night
Snapshot and Kids & Pets – out of the menu system and
onto the camera’s Shooting Mode dial. My Colors allows users
to apply photo effects direct from the camera while shooting, with
options including Sepia and Black & White. Both cameras feature
a Movie mode for VGA quality clips with audio of up to 60 minutes in
length or 1GB file size (whichever is reached first).1 Movies and
photos can be viewed on a TV via the AV out connection.
Each camera is PictBridge compliant for instant direct printing to
compatible printers. Users can also print ID photos and still images
from movies when connected to a SELPHY CP series printer. The handy
Print/Share button on each camera allows one-touch printing and
hassle-free uploads to Windows or Macintosh systems.
The cameras’ menu systems now feature support for Ukrainian
and Romanian, bringing the total number of supported languages to 25.