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Canon Powershot SX740 HS Review

We review the 40x optical zoom Canon Powershot SX740 HS, with 4K video recording, Wi-Fi and Bluetooth. Find out what's new in the latest update to Canon's travel zoom.

| Canon PowerShot SX740 HS in Compact Cameras

Canon Powershot SX740 HS Review: Canon Powershot SX740 HS Black (7)

Quick Verdict

The Canon Powershot SX740 HS certainly packs in the features, with a 40x optical zoom lens, 4K video recording and quicker continuous shooting, however, soft images and noise tend to leave us feeling a little disappointed.

+ Pros

  • 40x optical zoom lens
  • Wi-Fi and Bluetooth built-in 
  • Good handling and metal body
  • 4K video recording added
  • 1cm macro focus

- Cons

  • Noise and noise processing removes detail
  • No panoramic shooting mode
  • Images soft (often)
  • Lacks raw



Canon Powershot SX740 HS Review: Canon Powershot SX740 HS Black (6)

The Canon Powershot SX740 HS updates the SX730 HS, and adds 4K video recording, as well as offering faster continuous shooting. The sensor remains a 20.1mp BSI CMOS sensor, and there's an impressively long 40x optical zoom lens, with improved image stabilisation. 


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Canon Powershot SX740 HS Features

Canon Powershot SX740 HS Review: Canon Powershot SX740 HS Black (9)

The Canon Powershot SX740 HS offers a 40x optical zoom lens in a compact “travel zoom” camera body, making it possible to take with you wherever you go, even fitting in most trouser pockets, although probably not "skinny" jeans.

There’s a 20.1 megapixel BSI CMOS sensor, and the camera has the latest DIGIC 8 image processor, which means the camera’s shooting speed has been improved, with the camera now able to offer up to 10fps continuous shooting. 

SX740 HS updates compared to the SX730 HS:

  • 4K 30/25fps video available
  • DIGIC 8 image processor
  • 3.5 stops Image Stabilisation (IS)
  • 299g vs 300g
  • +/- 3 EV exposure compensation (vs +/- 2)
  • ISO100 to ISO3200 (vs 80-3200)
  • 10fps (7.4fps with AF) vs 5.9fps (4.6fps with AF)
  • 265 shot battery life (370 Eco) vs 250 shots (355 Eco)

Both the Canon Powershot SX740 HS and SX730 HS have 5-axis dynamic IS (Image Stabilisation), both have Bluetooth, however, the SX740 HS does not feature NFC. 

With the updates, the camera is now competing more effectively with the Nikon Coolpix A900 and Panasonic Lumix TZ90, as both of these travel zoom cameras offer 4K video recording. 

Here's a quick comparison table, showing the main differences between the cameras:

Canon Powershot SX740 Nikon Coolpix A900 Panasonic Lumix TZ90 Sony Cyber-shot HX99
20mp 20mp 20mp 18mp
40x 35x 30x 30x
4K video 4K video 4K video 4K video
3inch tilting 3inch tilting 3inch tilting touch 3inch tilting touch
- - EVF Pop-up EVF
10fps continuous 10fps 10fps 10fps
- Top control wheel Front control ring Front control ring
Wi-Fi, Bluetooth Wi-Fi, NFC, Bluetooth Wi-Fi Wi-Fi, NFC, Bluetooth
265 shots (normal)* 270 shots 380 shots (screen) 370 shots
299g (39.9mm) 298g (39.9mm) 322g (41.2mm) 242g (35.5mm)
£399 £299 £319 £450


Compared to the other cameras, the SX740 is impressive, as it offers the most optical zoom (at 40x), whilst also being no bigger than the competition (excluding the Sony).

With a whopping 40x optical zoom lens, the Canon Powershot SX740 HS offers an equivalent to 25mm wide-angle, zooming to 960mm telephoto (in 35mm terms). The camera will also focus on subjects that are just 1cm away from the front of the lens. 

There's a tilting 3inch screen, although, unfortunately, it's not a touch-screen. It can be tilted all the way forward, and used for selfies or group shots. 

Canon Powershot SX740 HS Review: Canon Powershot SX740 Dial P8150001

On the mode dial you can find shooting modes to suit both a beginner as well as more advanced photographers - here's a list of the shooting modes available on the mode dial: 

  • Program
  • TV
  • AV
  • M
  • Hybrid Auto
  • Auto
  • Food scene mode
  • Creative auto
  • Sport
  • Scenes
  • Video

The camera offers an improved continuous shooting speed of 10fps (7.4fps with AF), and slightly improved battery life of 265 shots, with 370 available with ECO mode switched on.

Video recording has been updated, and the camera can record 4K UHD (3840x2160) video, at 30 or 25fps, with stereo sound. Optical zoom can be used during video recording. FullHD video is recorded at up to 60/50fps.

Wi-Fi and Bluetooth are built-in, and you can connect the camera to your smartphone or tablet, using Canon's Camera Connect app. By using Bluetooth, you can transfer images using less power than Wi-Fi uses, thus saving battery life. 

Canon Powershot SX740 HS Review: Canon Powershot SX740 HS Black (4)

Key Features

  • 20.3 megapixel BSI CMOS sensor 
  • 40x optical zoom, f/3.3-6.9, 24-960mm equivalent
  • Optical image stabilisation (5-axis Advanced Dynamic IS)
  • 3inch tilting screen, 922k dot resolution
  • DIGIC 8 image processing
  • 4K UHD 30/25fps video
  • Full HD movies, 60p, in MP4 format
  • ISO100 - ISO3200
  • Various creative modes
  • Bluetooth and Wi-Fi enabled 
  • 1cm macro mode
  • 10fps continuous shooting
  • Available in silver or black

Canon Powershot SX740 HS Handling

Canon Powershot SX740 HS Review: Canon Powershot SX740 HS Black (2)

The Canon Powershot SX740 HS has a mostly metal body, with the front, back and bottom of the camera being made out of metal. This, along with the rubber grips, gives the camera a premium feel, and it looks quite stylish as well. The front grip gives a reasonable area to hold on to, and the rubber grip at the back for your thumb is certainly welcome, however, we'd recommend using the provided wrist strap to help avoid dropping the camera. We'd also recommend holding the camera with two hands to help keep the camera steady when using the optical zoom. 

The mode dial sits on top of the camera, next to the video record button, shutter release button and on/off switch. Surrounding the shutter release button is the zoom rocker. On the back, there is a zoom assist button (which helps you keep track of your subject when using zoom), wireless connection button, 4-way controller/scroll wheel, Func/set button, playback and menu buttons. 

Whilst the measurements for the SX740 HS may seem the same as competitors, at 39.9mm (the same as the A900), the camera is actually slimmer when you take in to account the grip and lens, with the A900 being noticeably bulkier. 

The 3inch screen looks good and is clear and bright, making it visible outdoors. The screen can be tilted forwards for easy selfie shots, and being able to tilt the screen helps make it easier to shoot from different angles. The screen isn't a touch-screen. 

Canon Powershot SX740 HS Review: Canon Powershot SX740 HS Black (3)

Menus – On screen settings can be easily changed, and to access these you use the Q-Set button. The menus have been updated and look more like the Canon EOS menus from the DSLR and Mirrorless cameras, so for anyone who's familiar with Canon's other cameras, this will be a familiar system. The menus are clearly laid out, with colour coded sections.

Wi-Fi features - Setting up the connection to the camera from a smartphone is quite straightforward, with Canon Camera Connect featuring a built-in guide. You can use the app on your phone to send location data to the camera so that images will have GPS tagging. With built-in Bluetooth, you can transfer images, and this will use less power than Wi-Fi. 

Canon Powershot SX740 HS Review: Canon Powershot SX740 HS Black (5)

Battery life - Battery life is rated at 265 shots according to Canon / CIPA test results, which is a slight improvement over the SX730, and this can be extended to 370 shots by enabling ECO mode. 

Buy Now

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Canon PowerShot SX740 HS SEARCH

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Canon PowerShot SX740 HS SEARCH

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Photographs taken using the Canon PowerShot SX740 HS

Bathroom VisitorAn unexpected visitor!Bumble BeePair of Gooseanders, Llyn Dinas near Beddgelert, North Wals.What you looking at? That feather is always like that!BuzzardDipperHawfinchGraceCommon SandpiperMoel Hebog, N.WalesBad Hair Day!Caught in the act!BettyLadybower

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steveb127 5 1 United Kingdom
3 Sep 2018 2:44PM
4* and RECOMMENDED for a camera which is noisy, has soft images is 3.5 * for value, no RAW and no panorama mode - com'on, these reviews are getting pointless, if 5* is the ultimate, 3* should be average and this camera is no more than that.
xGei8ht 14 76 United Kingdom
4 Sep 2018 2:42PM
Problem with these camera's is always the sensor size.

I remember having a Sony HX9V, Great Video/Zoom etc. But Image Quality was poor in photo's due to small Sensor and over processing of photo's.

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