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Canon To Enrich Image Experience At London Fashion Week

Canon To Enrich Image Experience At London Fashion Week - Canon has a number of exciting initiatives underway for London Fashion Week.

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Clive Booth
© Clive Booth. Canon Explorer

Canon Europe is once again supporting the British Fashion Council at the September 2013 London Fashion Week and Vodafone London Fashion Weekend events. As Official Imaging Partner to the British Fashion Council, Canon has a number of exciting initiatives underway to demonstrate the role of imaging in the fashion industry.

James Leipnik, Chief of Communication, Canon Europe, Middle East and Africa, commented: "Canon’s link with fashion is strong and enduring. During London Fashion Week and Vodafone London Fashion Weekend, our passion for the power of image will align closely with the creative skills of the world leading British fashion industry."

As part of its initiative to support fashion designers, Canon has been working with Henry Holland to bring unique imagery to his House of Holland show and print his actual catwalk stage using an Océ Arizona flatbed printer.  Canon will also collaborate with Ashish to create an instant Look Book about his eccentric and unique collection mixing Western and Eastern cultures, using Canon’s printing facilities.  

During Vodafone London Fashion Weekend, Canon Fashion 360˚ Studio will provide an engaging, eye-catching and fun demonstration of the power of the image by encouraging attendees to look at an image from different angles. Visitors’ best poses will be captured by 40 Canon EOS 100D cameras in a purpose built studio and resulting images will be integrated into a four-second 360-degree film clip that can be immediately shared via the individual’s social media profiles. 

London Fashion Week (13-17 September 2013) is the biggest event on the British fashion calendar, with over 5,000 visitors at this year’s event. It is followed by Vodafone London Fashion Weekend (19-22 September 2013), London’s largest and most exclusive designer shopping event open to the public biannually.

For more inforamtion on Canon and fashion, take a look at Canon's Facebook and Twitter pages #canonfashion. 

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