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Carlos Hernandez Interview

We speak to Carlos Hernandez, a top photographer who's taken photos for the likes of Mercedes.

| Professional Interviewed
Carlos Hernandez Interview: Carlso Hernandez 1
Image © Carlos Hernandez

Tell us a bit about yourself.
I was born in 1980 in Barcelona where I live now and I am a self-taught photographer. Between 2004 and 2006 I set up my own studio together with two colleagues. Simultaneously and up to 2007 I worked as a photography assistant, developing projects on still-life advertising, editorial, architecture and sports, amongst others.  By the end of 2007 I finally established myself as a professional photographer specialising in advertisement, editorial, portrait, architecture and sports photography.

How did you get into photography?
I always liked photography. Since I was a child I remember being interested in it, but I didn't pursue so my photography career didn't begin until I was 25 years old. I was studying psychology, but I couldn't see myself working as a psychologist. Finally, I understood that what I really wanted was to take photographs for a living.

Carlos Hernandez Interview: Carlos Hernandez
Image © Carlos Hernandez

How would you describe your images?
Well, I'm not sure, but I think all my images end up with a sense of nostalgia.

Talk us through the inspiration behind the urban climbing works you sent over.
I started this series of images mainly because I liked the aesthetic challenge of combining urban elements such as buildings and sculptures with people actually climbing them. I wanted to capture the strength of these bodies in tension, interacting with spaces that were not designed to be climbed. This opened unexpected dialogues and perspectives to be revealed. In fact, the important element in the picture is not the building nor climber but the spaces of interaction, the air in between them and the new spaces of contact.

On the other hand, there could be a second lecture to this series, that would be the rethinking of public spaces in the city and the need for adapting them for different uses from those they were created for.  

Carlos Hernandez Interview: Carlos Hernandez 3
Image © Carlos Hernandez
How would you go about setting up an image like this?
Firstly, you need to think about what you want, and you need to have an idea of the final image you want to make. Then, you must work out what you need to create it; which location would be better, which model and which light. Once you have all of this, you need to confront all the elements, watch how they relate and guide the model in case the images don't look as you want.

Do you have any tips for photographers wanting to make it in commercial photography?
You need to be constant in your work and you must not be discouraged. You need to produce work even if people don't contract you. It is very important that you don't stop producing photos, not only because you could create material with potential to be sold later on, but you'll also improve your skills.

The best way to show the best of yourself is by creating projects you love. You need to be in love with the images you make.

Carlos Hernandez Interview: Carlos Hernandez 4
Image © Carlos Hernandez

What equipment do you use?
Equipment is not really important. It would be nice to have the best equipment in the world, but it is not necessary, you only need a camera that works well and a few objectives.

I have a small equipment collection. I work with a Canon EOS 5D MK I and I have a Canon EOS 50D as a second body that I use as a backup camera. The lenses I use are:
  • Canon 50mm f1/4 - my primary lens
  • Canon 100mm f/2.8
  • Canon 17-40mm f/4
  • Sigma 70-200mm f/2.8 (I rarely use this one)
I also have Bowens studio flashes. If I need more equipment for my advertising work I just hire it.

You can see more of Carlos' work on his website.

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