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Focus on the client not yourself

Damien Lovegrove tells us why focusing your advertising on yourself isn't a good idea.

| General Photography

Focus on the client not yourself: Damien LovegroveThe Lovegroves burst onto the wedding photography scene in 2000 and it took them just two years to reach the top of their game.  Prophotonut is Damien Lovegrove's extensive resource base for photographers turning pro. Check out his DVDs, book and training workshops. To check out his latest DVD 'Big Day' visit prophotonut and lovegroveconsulting.

Here's his tip:

"Don't blow your own trumpet in advertising. It's all too easy to focus all your advertising on yourself or your business and not on your prospects. We've all done it, just look at any ad and ask yourself, who is the ad really talking about? Is it talking about the prospect or about the photographer? Avoid the ‘how great am I' statements and concentrate on the ‘how great you will feel looking at your wonderful pictures' type of phrases. This really works."

Focus on the client not yourself: Photograph by Damien Lovegrove
This shot was a one take wonder. Julie held the flash and I took the picture with the camera held above my head.  The picture is all about the client the way photography should be.
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