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Elinchrom, Phottix And Sekonic Technology Alliance

Elinchrom, Phottix and Sekonic are working on creating a common operating system that brings the technologies each brand is famous for together.

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Elinchrom, Phottix and Sekonic logo

 

Three well-known lighting brands have joined forces to share existing lighting technology as well as jointly develop new lighting tools for photographers.

Elinchrom, Phottix and Sekonic will combine everything they are famous for to create new products and processes in a global alliance that will see the three partners incorporating their respective controllers, transmitters and receivers via a shared signal. 

Current new products in the works include:

  • Phottix and Elinchrom design engineers are collaborating on enhanced features for the next generation of Skyport transmitter, which will include hyper-sync functionality.
  • Photographers using the Phottix Indra360 TTL or Indra 500 TTL lighting systems will soon have the ability to use the broad range of Elinchrom light-shapers, the most popular light-shaping tools in the world.
  • Sekonic is collaborating with both Phottix and Elinchrom to finalize two new 478-series Litemaster Pro flash meters - one for Elinchrom featuring in-meter power control and one for Phottix that allows for triggering of groups from the meter.

Jan Lederman, President of MAC Group US and Chairman of MAC Group Europe, which will lead the way in marketing this new alliance, said: "As children, we were always told to play nicely in the sandbox.  Now that we are grown up, we want to redefine the sandbox.  The goal of this revolutionary alliance is that photographers around the world have access to the very best products and technology no matter what their needs, style of shooting or experience level.  With these three companies working together, we are creating an all-new future for what’s possible in the photographic lighting category."

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