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ePHOTOzine becomes ABCe accredited

ePHOTOzine becomes ABCe accredited - Why 412,000 website visitors a month canít be wrong.

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Web / Internet

Press Release: ABCE Logo

ABCe, the independent audit watchdog for electronic media has told award-winning photo-website founder Peter Bargh that he had been misleading the imaging industry about his website visitor numbers.

And Bargh, founder of award-winning photographic website ePHOTOzine, is absolutely delighted with the news.

He explained: “We have always believed in being completely transparent about our statistics and until we applied for ABCe accreditation we had been working on the basis of an estimated 350,000 unique users to our website each month.

But ABCe auditors told us we were way out. The true number in a typical month was almost 412,000 - over sixty thousand more than we thought.”


Added Bargh: “We are just thrilled with this news. While it’s common for print magazines to declare ABC figures, we are the first photography website to have the confidence to audit our site. This underpins our mission to retain our pole position in this sector.”

ephotozine screen grabePHOTOzine, which caters for beginners, intermediate and advanced photographers, is the UK’s first online photography magazine to gain ABCe accreditation.

Bargh, a former EMAP journalist and editor launched the site six years ago from a back room in his house. Now ePHOTOzine comprises a 10-strong team and operates from an innovation centre in Shireoaks, Nottinghamshire.

He said: “When we first launched most advertisers didn’t have online budgets so we didn’t need ABCe accreditation – but that has changed dramatically over the past few years. Now all our advertisers can have complete confidence in our site visitor figures.”

Tracey Johnson, advertising director at ePHOTOzine.com added: “We always knew we were the market leader but we wanted ABCe accreditation to reinforce our position. Hopefully this move will pioneer a trend and all industry advertisers will demand ABCE accreditation before they commit their budgets. We see this as the way forward in our industry.”

Richard Foan, managing director at ABCe said: “ePHOTOzine is demonstrating a clear commitment to best practice by becoming the first ever photography site to achieve independent certification of its site traffic to industry agreed standards.

By committing to ABCe certification this enterprise is setting a positive example to other sites in the market that third party audited data is key in building a robust currency for the buying and selling of online media space. ePHOTOzine should be commended for developing this trust with its advertisers and stakeholders.”


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JJGEE 13 7.2k 18 England
Excellent News... Especially for TJ and all the Advertisers Smile

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Brilliant Pete and team, keep up the great work
Congratulations to Pete & the team. You guys (and your members) consistently set the standard on the web for content, invention, sociability & quality. It's no surprise you're doing so well. Keep it up!
Dan Lezano, editor, Digital SLR Photography
mattw 14 5.2k 10 United Kingdom
Well done Pete and team!

Quote:award-winning photo-website founder Peter Bargh
I wonder what awards Pete has won? Cheesy grin of the year 1976 maybe?
Well done - everyone. A richly deserved accolade.
Congratulations Pete and your team, but I'm not surprised the site is doing so well, keep up the good work.
Wow thats fantastic way to go, goes to show what everyone already knows its an amazing site,
Congratulations, now that the count is being done properly you can throw that old abacus away Pete Wink

Don't s'pose there's a drop of that champers left is there Pete ?
Well done Pete and team, this is well deserved and I'm pleased to say, no surprise!
Congratulations to Pete and his team.

This is fantastic news congratulations to Pete and his team and lets hope it leads to may more accolades
cameracat 14 8.6k 61 Norfolk Island
Just goes to show what you can do with a back room.....Smile

Whats cooking in the frontroom.?

Seriously though, Well done and good luck for the future to One & All........And us members of course....Even the cheap skates like me, Still not E2.....Smile
Excellent work Pete and team and well done.

EPZ has improved so much, in the 18 months I've been here, you deserve recognition for it. You manage to keep us all in hand with just 10 staff............amazing!! Smile
Even though I am very much still new too this site I have already benefited from it in a huge way and began to meet some really nice people.

Congratualtions and I hope you continue to go from strength to strength

Congratulations to Pete and the team, well deserved for all the hard work you put into the site.
Congrats and keep up the good work . LOL - Or I may have to leave EPZ for good, leaving you with only ..er.... 411,999 unique visitors per month!

Coleslaw 12 13.4k 28 Wales
well done pete and all at EPZ keep it up one of the best website.
Wonderful news for Pete, the team and all the EPZ members - congrats
Congratulations-- But we already knew this site was the best!!!

Paul Morgan 17 19.1k 6 England
Well done all.
Well done to all the team.
I always used the backroom to invite girls over. Seemed like such a good decision at the time Sad

Congratulations Smile
thorn 13 124 2 Scotland
Congratulations Pete and the team,glad to be part of the first accredited electronic site that was the best in the world anyway,we knew it.This is going to be a great new year.Congratulations once again.Cool!!!Take care,AnnSmile

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