2020VISION - the most ambitious and far-reaching conservation visual media initiative ever staged in Britain has selected ePHOTOzine to be its online photographic media partner.
2020VISION recognises the urgent need to communicate the relevance of the natural world. But in a different way - in a way that speaks to people rather than at them - in a way that touches their emotions and connects with their values. Through ePHOTOzine it can communicate this to the photographic audience.
The initiative will highlight the irrefutable connection between human well-being, and intact, fully functioning ecosystems. It's a vision of a wilder Britain where it's recognised that landscape-scale, healthy ecosystems are actually good for us too.
The 2020VISION project is being spearheaded by the Wild Media Foundation, a Social Enterprise Company working in collaboration with the scientific and conservation community to bring nature's stories to a wide audience.
2020VISION has commissioned 20 of the country's top nature photographers - including the likes of Chris Packham, Andy Rouse & Joe Cornish - to document 20 flagship ecosystem projects throughout Britain. This 2020 Phototeam, accompanied by videographers and sound recordists, will, over a period of 20 months, produce the most stunning pictures possible from these projects. These 'iWITNESS assignments' will be high-profile media events, involving local conservation and community groups, schools, hospitals and higher education students. The photographers will take the opportunity to lead workshops, tutorials and deliver stunning AV shows to local audiences, all with extensive media coverage.
ePHOTOzine will publish articles about 2020VISION and keep the photographic community up to date with activities and assignments through its news pages.
The thousands of images created will be woven into compelling narratives and presented in ways that will reach far beyond the converted. The result will be the most comprehensive, single-source library of still and video imagery documenting, and celebrating a vision of a wilder Britain and its life-supporting services.
Peter Bargh founder of ePHOTOzine says: "We're delighted to become 2020VISION's online media partner. I believe too many of us are unaware of the damage we're causing to our world. Unless it's a major oil spillage or natural disaster we're oblivious to the effect we each have that causes the imbalance of our ecosystem.
And what better way to make people aware than visually! With this initiative I hope we can do our bit to educate the photography sector that there are smaller things we can all do to make a huge difference."
Peter Cairns, 2020VISION's coordinator and one of its photographers, says: " The camera is a powerful tool and in the right hands, can communicate like no other medium. With more and more photographers producing top quality nature imagery, this community has a unique opportunity to make a real difference to the way in which the natural world is perceived. I hope that 2020VISION's partnership with ePHOTOzine can encourage others to adopt a more conservation-oriented approach to their work. With such a following, ePHOTOzine was our obvious choice as a media partner."
For more information visit the 2020VISION website.