Take your photography to the next level and beyond...

  • NEWS

Why not join for free today?

Join for Free

Your total photography experience starts here

Exclusive 25% off Affinity Photo: Professional photo editing with no subscription!

Focus on Imaging 2011

Focus on Imaging 2011 - Focus on Imaging 2011 is now over for another year, here's the top 10 highlights of the most exciting products shown at Focus.

 Add Comment

Industry News

Focus on Imaging
You can see more shots from the show in ePHOTOzine's Focus forum.
As you can see from looking at the photos above, the photo industry is well and truly alive and kicking! What's especially impressive is the huge range of innovations and new products on display at Focus on Imaging, from new lenses being developed (top), to new styles of camera, and new flash systems and technologies.

Here are the Top 10 highlights of the Focus on Imaging 2011 show!

Possibly the most talked about camera on the internet, along with the Fujifilm FinePix X100, is the new transparent prototype, the Sony Alpha 700 replacement, with transluscent mirror technology, shown below. Have a look at our hands-on with the Sony Alpha Prototype.

Sony Alpha 700 Replacement Prototype 

The Fujifilm Finepix X100 is especially interesting to photographers, as it's new optical viewfinder / electronic viewfinder combination is unique in that it allows you to choose between an optical viewfinder, electronic viewfinder or an optical viewfinder with an electronic overlay. The camera features a high quality CMOS sensor, that is the same size as you find in DSLRs, along with a high quality metal body, and retro looks, you have a camera that appeals to the Leica user, but with a much more consumer friendly price point. For more on the Fujifilm FinePix X100, have a look at our hands on report, or read our full review.
Fujifilm Finepix X100
MagneFlash Splash - a completely new prototype flash system, that is portable, powerful, affordable, and completely unique in the flash world. For more information have a look at our exclusive look at the MagneFlash Splash flash system.

Nikon's stand featured a completely new design this year, and all of the new cameras were on display including this impressive Nikon D7000 DSLR video setup - used for recording HD video. The camera was fitted with a Marshall monitor connected via the HDMI out port. The high quality video and background blur was achieved thanks to a very nice Nikon 85mm f/1.4 lens. More on the Nikon stand and hands on with their new cameras can be found here.
Nikon at Focus on Imaging 2011

Samyang took the opportunity to not only sell lenses, but also show a number of new lenses, including a new 35mm f/1.4 lens, a fish-eye lens for the NXCAM video system, and a new prototype, shown below, of a 7.5mm fish-eye lens designed for the Micro Four Thirds system. Have a look at our special Focus report on Samyang lenses.
JVC FalconBrid GC-PX1 HD Hybrid Camcorder - A new hybrid camcorder / digital still camera offering full HD video at the highest quality available, as well as offering the fastest high speed shooting of any digital camera to date, shooting 60fps at 10 megapixels for upto 144 shot! The camera, with 32gb built in, can also record 300fps video for 2 hours, and accepts SDXC cards for even more recording. We had a hands on look at the JVC FalconBrid GC-PX1 at Focus.
JVC FalconBrid GC-PX1 HD Hybrid Camcorder High Speed Digital Camera

The new Lensbaby Sweet 35 was on display and fits neatly into the Lensbaby Composor lens swap system, allowing you to quickly change the aperture of the lens. For more information have a look at our Focus report.
Sweet 35
The brand new Ranger Quadra ECO Ringflash is an ideal "fill" light source. Included is a camera mount, a white diffuser cap (shown below) and a 2m detachable flash cable. There is a range of longer / extension cables of up to 10 metres for special situations available. For more information has a look at our Focus on Imaging page.
New Elinchrom Ranger Quadra ECO Ringflash
Eizo were showing their brand new Eizo Coloredge CG275w, the only one in the UK, it's high end 27inch Monitor perfect for photography or graphic design, thanks to a built in hardware calibration device that pops up from the bottom frame of the monitor. More information can be found on the Eizo Coloredge CG275w here.

Eizo Coloredge CG275w 27inch Monitor
The Epson Stylus Photo R3000 updates the Epson Stylus Photo R2880 with larger ink cartridges, and a number of other enhancements that enable true black and white photo printing on matt or gloss paper without the need to switch ink cartridges. For more information, and to see more photos, view our forum thread on the printer.

Epson Stylus Photo R3000 
These are only some of the highlights of the show, with much more on display in the ePHOTOzine forums, including hands on with the Fujifilm FinePix HS20 EXR, Panasonic Lumix GF2 and GH2, and more. With such an impressive display of new technology, and genuinely innovative and useful products, it certainly seems like it's going to be an extremely exciting year as even more is developed.
Join ePHOTOzine and remove these ads.

Explore More


11 Mar 2011 4:31PM
Went to the show and thought it had contracted yet again. Not sure if I will go again as these type of events seem to have had their day. Lets hope there is a revival as it is getting increasingly difficult for people to see camera equipment. This year there were a lot of 3d camera efforts though all of them were pretty dire. Sony's stand was impressive as was Graphistudio with great seminars.

Photography Courses

Join ePHOTOzine for free and remove these adverts.

12 Mar 2011 7:00AM
Fantastic show at Focus this year! Can't wait til next year by which time outdoor flash will have come on in leaps and bounds. Hope I can present my own seminar on daylight flash balancing next time with the brand new Splash Flash orthe evr popular and most desirable Quad rangers on the TFC stand.
Meanwhile, I could have spent two days exploring all the above items plus ten fold more besides.
Felt like I'd gone to heaven with so many seminars on flash and running a photo business.
Bowens, GraphiStudio, SWPP, TFC, Studio Decor, Calumet, EPhotozine, were just some of the stands well worth spending an hour or two gleaning info.
Speakers who stood out were Jim Marks, who I first met at SWPP in January, such a pleasant and entertaining instructor - Big Dog with his superb model draped seductively over a Triumph motorbike used his traditional deadpan, 'This is easy, let me show you how easy', method of presentation - There were so many good speakers and presenters that I'd better make it three days next time.
Favourite model - Monica on the Bowens stand, Wow! There was another young lady on a stand near Bowens who's eyes entranced, but maybe we're getting away from photography now.
All in all the most positive show I've been to in twenty years!
See you all next year and thank you for a great day out.
Keith Robins of YeoPhotoGroup (Google it in)
icphoto Plus
17 2.5k England
12 Mar 2011 10:56AM
Brilliant show, spent two and a half days there - half a day for the displays, the remaing two days for all the talks. Could not get enough, all excellent!
Ian Cook.
13 Mar 2011 5:40PM
Interested in how the image industry is on the move. Enjoyed the demo/workshops. Big mistake Canon not being present, very short sighted. I was always taught to attack a tough market not give it to the competition?
Some very good offers at the show, I even came away with a new printer and the wife was with me!...result.Tongue

Tony D
mike0101 Plus
13 27 3 United Kingdom
16 Mar 2011 5:56PM
The show's a lot better than it was a few years ago! Used to be aimed at wedding photographers - processing labs, 20+ stands selling leather albums, etc. etc. Expensive boring "seminars". Now better for photographers in general.

Sign In

You must be a member to leave a comment.

ePHOTOzine, the web's friendliest photography community.

Join For Free

Upload photos, chat with photographers, win prizes and much more.