London, 14 September 2006 – Olympus Corporation, Matsushita Electric Industrial Co., Ltd. (Panasonic) and Sigma Corporation announce the publication of a joint product catalogue that features the full range of interchangeable lenses suitable for use by all Four Thirds Standard-based digital SLR cameras. Coinciding with the launch of the latest Olympus Four Thirds Standard camera, the E-400, plus two new, ultra-compact ZUIKO DIGITAL lenses, the catalogue showcases how cross-manufacturer compatibility of the standard enhances versatility for photographers.
The joint lens catalogue is the first of its type in the industry*. Based on the Four Thirds Standard, all featured lenses are expressly designed for the special demands of digital SLR photography. Because Four Thirds is an open standard which, among other things, regulates lens and body mount information, users are not bound to a single provider for their lens requirements. This means photographers have the freedom and flexibility to mix and match Four Thirds camera bodies and lenses supplied by the participating manufacturers – completely according to their needs.
A total of 24 interchangeable lenses are highlighted in the 40-page, full-colour catalogue. Each lens is presented in a clear manner, with a detailed analysis of all features together with numerous examples of photos.
Distribution of the catalogue will commence in time for photokina 2006, being held in Cologne, Germany, from 26 September to 1 October. The Olympus stand will be located in 2.2, booth B 030/040, where visitors can pick up a copy the new joint catalogue.