From 12 March 2012, all newly purchased medium format Hasselblad H4D cameras will include a fully functional copy of Adobe Photoshop Lightroom software at no extra charge. Hasselblad will also be running a worldwide programme of workshops and studio days based on medium format capture and Lightroom software.
This does not mean that Hasselblad’s Phocus software is being phased out, as Chris Russell-Fish, Hasselblad Global Sales and Marketing Director, explains: "We will continue to support our proprietary Phocus software. This new agreement is about providing choice for our customers. Lightroom has the advantage of familiarity with photographers, digital operators and enthusiasts worldwide.
Phocus still offers high-end imagists some highly specialised tools and remains an integral element of our Multi-Shot cameras as well as our Phocus Mobile application, which enables wireless connectivity for the iPhone, iPad and iPod Touch. We are also working on solutions to tethering and batch processing challenges, and integration of those solutions is not far off."
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