Playing The Long Game: Outdoor Photography With Telezooms

Free Topaz Labs Updates To End In August

Upgrades for DeNoise AI, Sharpen AI, Gigapixel AI and Mask AI from Topaz Labs will no longer be free, Topaz Labs CEO says.

| Other Software

Free Topaz Labs Updates To End In August: Topaz Gigapixel AI


Topaz Labs, who used to offer free major upgrades to their products for free, has announced that from Summer 2020, they will now be charging for product upgrades.


One image can change us.

A picture, a moment can change the way we feel. Change how we see ourselves. Change our understanding and change the rules. Provoke and change history.

MPB Gear

MPB puts photo and video kit into more hands, more sustainably. Every month, visual storytellers sell more than 20,000 cameras and lenses to MPB. Choose used and get affordable access to kit that doesn’t cost the earth.

Sell the kit you’re not using to MPB. Trade in for the kit you need to create. Buy used, spend less and get more.

Buy. Sell. Trade. Create.

MPB Start Shopping

Products under the Topaz Labs umbrella include DeNoise AI, Sharpen AI, Gigapixel AI and Mask AI and even though the company liked the fact that they were giving upgrades to these products for free, instead of charging for every little thing, they've now realised it's just not feasible. 

"Although it started out with good intentions, our free upgrade policy ultimately prevented us from delivering the best possible products to you," says the CEO of Topaz Labs. 

In a statement shared by a Reddit user, the CEO of Topaz Labs has said that the company wasn't focusing on improving existing products as much as they wanted to. Instead, they kept releasing new products and as a result, they ended up with several different products that did similar things, which caused confusion about which tool to use.

"It turns out that if we can only earn money by releasing new products, there’s a very powerful internal incentive to only do that," says the CEO of Topaz Labs. 

Going forward, after buying a Topaz Labs product you will receive 1-year of free upgrades and then when your first year of free upgrades is complete, should you want to continue to access upgrades, you will have to pay for another year's subscription. You can, however, choose to not pay for the updates and just use the software as is (you don't have to pay to keep accessing it unlike Adobe's software plan where if you don't pay, you can't use the software). 

"If you don’t think a certain upgrade is worth it, don’t renew your upgrade license just yet. Wait until it actually includes something you want to pay for," says the CEO of Topaz Labs. 

Only DeNoise, Sharpen, Gigapixel, and Mask will require an upgrade license in 2020. Other products remain under the old policy.

Existing customers have an upgrade license starting from a year since they purchased and if you purchased one of the products mentioned above over a year ago, you get a minimum 6 months of upgrade licenses.

MPB Start Shopping

Support this site by making a Donation, purchasing Plus Membership, or shopping with one of our affiliates: Amazon UK, Amazon US, Amazon CA, ebay UK, MPB. It doesn't cost you anything extra when you use these links, but it does support the site, helping keep ePHOTOzine free to use, thank you.


Other articles you might find interesting...

Mylio Announces Mylio Photos Version 24
Neurapix AI-Assisted Photo Editor Gets Update
Zno Designer Review
Aftershoot Review
Introducing The Next Evolution Of Luminar Neo
Panorama Stitching Extension Added To Luminar Neo
Zno Gallery Review
Mylio Photos+ Review


lynbel Avatar
lynbel 16 4 England
18 Feb 2020 5:37PM
Another money grabbing supplier

You must be a member to leave a comment.

ePHOTOzine, the web's friendliest photography community.

Join for free

Upload photos, chat with photographers, win prizes and much more.