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Fujifilm FinePix F770EXR GPS Pocket Zoom Review

We review the latest travel zoom from Fujifilm, the FinePix F770EXR with a 20x optical zoom lens, and GPS.

| Fujifilm FinePix F770 EXR in Compact Cameras

Fujifilm FinePix F770EXR GPS Pocket Zoom Review: Fujifilm FinePix F770 EXR

The Fujifilm FinePix F770 EXR is the top of the range travel zoom from Fujifilm, and features a 20x optical zoom lens, 16.1 megapixel backlit EXR CMOS sensor, 3inch screen, built in GPS and compass in the camera. Also available is the Fujifilm FinePix F660EXR, a 16x optical zoom lens version of this camera, without GPS.

Fujifilm FinePix F770 EXR Features

Fujifilm FinePix F770EXR GPS Pocket Zoom Review: Fujifilm FinePix F770 EXR

The biggest and most noticable feature of the Fujifilm FinePix F770EXR is the wide angle 20x optical zoom lens, this combined with sensor-shift image stabilisation and a high speed 16.1 megapixel backlit CMOS sensor gives high speed continuous shooting, as well as full HD video. The backlit CMOS sensor uses Fujifilm's unique EXR sensor, with an alternative colour filter on the sensor, this allows Fujifilm to combine neighbouring pixels for improved low light shots, or alternatively improved dynamic range - although due to the pixels being combined, the image size for these photos is limited to 8 megapixels. The camera has updated GPS features, including a built in electronic compass, and photo search based on location.

Fujifilm FinePix F770EXR GPS Pocket Zoom Review: Fujifilm FinePix F770 EXR
Fujifilm FinePix F770 EXR Full Zoom

Key Features

  • 16.1 megapixel B.S.I CMOS EXR sensor
  • 20x optical zoom lens equivalent to 25mm - 500mm
  • Sensor shift image stabilisation
  • 3inch 460k dot screen
  • GPS / Photo navigation
  • Full HD video with stereo sound
  • ISO100 to ISO12800
  • 5cm macro mode
  • 8fps continuous shooting (full resolution)
  • Manual shooting modes P/A/S/M
  • Available in Red, Blue and Black

Fujifilm FinePix F770 EXR Handling

Fujifilm FinePix F770EXR GPS Pocket Zoom Review: Fujifilm Finepix F770exr (5)

Handling - The camera features a metal body wiith a soft touch coating. The on/off switch is on top of the camera, along with a customisable Function button. A mode dial is on the back and angled for easy control while holding the camera. There is a dedicated video record button so you can start recording video regardless of which mode you are in. There is improved grip on the front of the camera with a good sized rubber area, and an area of raised rubber dots on the back. There is a manual pop-up flash that is opened with the button on the left hand side of the camera, to close you simply press the flash back into the camera.

Fujifilm FinePix F770EXR GPS Pocket Zoom Review: Fujifilm FinePix F770 EXR

Menus – The Fujifilm FinePix F770 menus are quite straightforward, with the main controls split into photo menus and setup menus. Another set of options can be changed by using the F button on the back of the camera, this gives quick access to: ISO, Image size, Continuous shooting, GPS settings, Advanced anti blur and film simulation. Although the availability of the options are dependant on the mode you are currently in. More advanced GPS options, IS mode selection, Red-eye removal and RAW options are available in the setup menu, including the option to save the original image - this works when using red-eye removal, pro focus, pro low-light and motion panorama modes.

Fujifilm FinePix F770EXR GPS Pocket Zoom Review: Fujifilm FinePix F770 EXR

Battery life - CIPA life is rated at: 300 shots. We were able to take over 200 shots before the battery went flat, although we were using GPS a lot of the time. The battery cover is made out of plastic and seemed a little weak, with small contacts holding it shut - whilst this wasn't a problem during the review, it doesn't look like it would survive much manhandling.

Fujifilm FinePix F770EXR GPS Pocket Zoom Review: Fujifilm Finepix F770exr (4)

Speed - We tested each camera's performance at focusing, shutter response, shot-to-shot time, continuous shooting etc. and have posted the results below. To test this we took 6 or more shots and calculated the average, so that consistent results were produced.

  Fujifilm FinePix F770EXR Panasonic TZ25
Shutter Response <0.05 <0.05
Wide - Focus / Shutter Response 0.25 0.15
Full zoom - Focus / Shutter Response 0.25 0.3
Switch on Time to Taking a Photo 1.8 1.6
Shot to Shot (without flash) 0.8* 0.6
Shot to Shot with Flash 2.4 1.2
Continuous Shooting (JPEG) 8fps (6 shots) 10fps (4 shots)
Continuous Shooting 8 megapixels 9fps (14 shots) -
Continuous Shooting (with Flash) N/A 2fps (5 shots, 3m)
Continuous Shooting (RAW) 5fps (5 shots) N/A
* image review off.

Focus speed is very good, as is shutter response. Focus at full optical zoom is also very quick which is impressive considering the camera has a 20x optical zoom lens. Shot to shot is good and the camera has a number of high speed shooting modes, including 8fps at full resolution and 5fps when shooting RAW.

Fujifilm FinePix F770 EXR Performance

Additional sample photos and product shots are available in the Equipment Database, where you can add your own sample photos, review and product ratings.

Fujifilm FinePix F770 EXR Sample Photos

Sample Photos - Colour reproduction is pleasing with bright saturated colours. Skin tones are good and the portrait photo with flash shows little red-eye.

Fujifilm FinePix F770 EXR Lens test images

Lens test images - Exposure is very good and if additional dynamic range is needed then it can be increased by using one of the EXR modes. Detail is generally good although some of the images appear a little soft when viewed at 100%. Macro performance is reasonable with the subject roughly 5cm from front of lens at the wide-angle setting.

Fujifilm FinePix F770 EXR ISO test images

ISO Noise Performance - ISO100 and ISO200 shots show low noise, with more noise becoming noticeable at ISO400. At ISO800 noise becomes more noticeable again, and at ISO1600 detail suffers as noise reduction increases. When you get to ISO3200, you are better off using the EXR High ISO & Low Noise setting to get better results at the reduced resolution of 8 megapixels. At ISO6400 the camera automatically reduces the image size to 8 megapixels, and then at ISO12800 the image size is reduced again to 4 megapixels.

Fujifilm FinePix F770 EXR White-balance test images

White Balance Performance - Auto White Balance performs quite well under Tungsten light with the Tungsten preset doing little to improve the image, instead giving it a slight orange cast. Auto White Balance performs very well under fluorescent lighting.

Fujifilm FinePix F770EXR GPS Pocket Zoom Review: Panoramic | 1/450 sec | f/7.1 | 5.7 mm | ISO 200
Panoramic | 1/450 sec | f/7.1 | 5.7 mm | ISO 200

Fujifilm FinePix F770 EXR Digital filters

Digital Filters - EXR Modes: Auto, Resolution Priority, High ISO & Low Noise, D-Range Priority (Shown above) - This can help retain detail in bright and shadow areas. Advanced shooting modes: Panoramic, Pro Focus, Pro Low-light (combines shots),  Multiple exposure (combines 2 shots), 3D shot (takes two seperate shots). Some of the stand out scene modes: Portrait enhancer, Dog portrait, Cat portrait, Natural light and Flash - this takes two photos, one with flash, one without, so you can decide later which you prefer.

Fujifilm FinePix F770 EXR Other sample images

Video - Video struggles to focus if you zoom in or out, image stabilisation doesn't seem to work in video mode. Video defaults to single AF, and if you're using optical zoom then you'll need to set it to continuous focus so that it can focus.

Value For Money

The Fujifilm FinePix F770EXR is available for £249 making it one of the cheapest GPS Travel Zooms available, alternatives include the Canon Powershot SX260 HS (£269), Sony Cybershot HX20v (£299), Panasonic Lumix TZ30 (£289), and Nikon Coolpix S9300 (£254, 18x zoom). For less money there is also the Olympus SH-25MR (£189) with a 12.5x optical zoom lens. You'll also need to buy a memory card and a case or bag to keep your camera safe and protected - have a look at our complete guide to camera bags.

Fujifilm FinePix F770 EXR Verdict

The Fujifilm FinePix F770EXR is one of the smallest cameras available with a 20x optical zoom lens, and its redesigned handling with larger front grip helps keep the camera steady when shooting. The camera takes pleasing photos with good colour reproduction and has a variety of useful options including the ability to get better dynamic range in bright or difficult shooting conditions, although this is at a lower resolution when using the EXR modes. The camera does a lot of things well, increasing good GPS performance and a wide variety of controls including RAW support, however if you're keen on recording video then you may be a little disappointed.
  Fujifilm FinePix F770EXR GPS Pocket Zoom Review:
  The Fujifilm FinePix F770EXR offers a 20x zoom in a compact camera with a stylish metal body.

Fujifilm FinePix F770 EXR Pros

Soft touch finish
Good front and rear grip
20x optical zoom lens
RAW mode available
EXR D-Range Priority boosts dynamic range
EXR High ISO / Low noise reduces noise
Manual controls
Good colour reproduction

Fujifilm FinePix F770 EXR Cons

Video performance poor - poor focus, and image stabilisation
Spongey video button
Short battery life when using GPS


Fujifilm FinePix F770 EXR Specifications

Max Aperturef/3.5 - f/5.3
35mm equivalent25mm - 500mm
Optical Zoom20x
Image Sensor
Pixels16Mp (Megapixels)
Pixels (W)4608
Pixels (H)3456
Sensor TypeExmor CMOS
Sensor Size1/2 inch
Sensor Size (width)6.4mm
Sensor Size (height)4.8mm
Aspect Ratio
  • 4:3
  • 3:2
  • 16:9
LCD Monitor
LCD Monitor3in
Screen resolution460,000 dots
Touch ScreenNo
Min Focus5cm
Focusing modes
  • Autofocus
  • Multi
  • Centre
Exposure Control
Shutter speeds shortest1/2000sec
Shutter speeds longest8sec
Bulb modeNo
Exp modes
  • Program
  • Aperture-Priority
  • Shutter-Priority
  • Manual
  • Scene modes
  • Spot
  • M
  • TTL
ISO sensitivity100 - 12800
White balance
  • Auto
  • Manual
  • Incandescent
  • Fluorescent
  • Shade
Exposure Comp+/-2
Shooting Options
Continuous shooting11fps
Movie modeYes
Video Resolution
  • 1920x1080 FullHD
  • 1280x720 HD 720p
  • 640x480 VGA
Video FPS30
Stereo SoundYes
Optical Zoom with VideoYes
Other Features
Image StabilisationYes
Card Type
  • SD
  • SDHC
  • SDXC
File Type
  • RAW
  • JPG
Power Source
Battery TypeNP-50A Li-ion battery
Battery Life (CIPA rating)300shots
Box Contents
Box ContentsLi-ion battery NP-50A, Battery charger BC-45W,  Hand strap, USB cable, A/V cable, CD-ROM, Owner's manual.

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