Fujifilm FinePix S5700
Fujifilm is pleased to announce the new FinePix S5700, a refinement of
the FinePix S5600, voted European Zoom camera of 2006-07 by
EISA (the leading European association for consumer electronics). The
new model's compact and robust but lightweight outer-shell, combined
with Fujinon 10x optical zoom lens, ISO1600 sensitivity, Fujifilm
Intelligent Flash system and multiple scene selections, make it a truly
take-anywhere camera. Thanks to an improved menu system and button
layout, rocker zoom and mode dial, the FinePix S5700 can be operated
easily with one hand.
The modifications to the FinePix S5700 mean it is easier to
use than anything that has gone before. It will be a faithful companion
for any and every event, from nights out or the kids' school play or
sports day, right through to countryside walks and family holidays.
It's the ultimate camera for every occasion and perfect for users who
always want a camera to hand, but prefer to get creative, not
technical, with their photography.
Key improvements of the FinePix S5700 over its
- An enhanced ergonomic design of even smaller proportions,
which make the camera portable and easy to hold in one hand, whilst
retaining its powerful 10x optical zoom.
- ISO sensitivity up to 1600, guaranteeing crisp images, with
no need for flash, even on a night out or when snapping moving subjects.
- The introduction of Fujifilm's Intelligent Flash and
Natural light plus Flash modes for images that are faithful to the
original scene, even when flash is required.
- 2.5in, 230,000 pixel screen, making it much easier for
users to compose, review and share images.
- Dual compatibility for Fujifilm's traditional xD-Picture
Card and the popular Secure Digital (SD) card format, providing a
greater choice of storage options.
- 7.1Mp CCD sensor
- An intuitive Graphical User Interface (GUI) system, which
guides the user through the menu via a series of pop-up prompts, and an
improved button layout, which mean the camera is easier than ever to
The FinePix S5700's ISO1600 sensitivity means photos can be
taken in low light, without flash, resulting in much more natural
looking shots that are closer in colour and tone to the original scene.
When flash is preferred, over-bright faces and disappearing backdrops
become a thing of the past thanks to the introduction of Fujifilm's
Intelligent Flash system, which controls power output to achieve
natural foreground illumination with balanced background exposure.
Natural light plus Flash mode takes two photos in quick succession -
one with, and one without, flash. Both photos are then displayed side
by side for quick comparison so users will never again be left
struggling with flash settings long after the moment has passed.
The FinePix S5700 was developed with usability firmly in mind.
Thanks to its sturdy design and lightweight proportions it's ideal for
people seeking fun and point-and-shoot simplicity from a camera that
will produce top-quality images, no matter what the subject. Users of
all abilities can experiment with different angles, subjects and
distances and an array of special scene modes, accessible for the first
time via the FinePix S5700's new mode dial, mean the right settings are
just one touch away. The camera's powerful zoom lens, with new 'rocker'
control for fingertip zooming, means nothing is out of its reach.
The integrated Fujinon lens also means users will never have
to contend with dust on the sensor or need to invest in more equipment.
The lens itself is more compact than its predecessor's, but retains the
flexible zoom range from wide angle to telephoto, enabling users to
shoot from distance or close up. A fixed lens housing also ensures fast
start-up time of just 1.1 seconds, so the moment will never be missed.
Fujifilm's Anti-Blur mode, which makes use of the camera's
ISO1600 sensitivity and an ultra-fast shutter speed combine to combat
the effects of subject and camera movement. For those also keen to
capture moving images, the FinePix S5700 has a movie recording mode
with sound, ideal for creating high quality home movies without relying
on a separate camcorder.
FinePix S5700 features:
- 7.1 million effective pixels
- ISO100-1600 sensitivity range
- Compact lens with 10x optical zoom
- Easy-to-use mode dial and rocker zoom function
- Improved 2.5in LCD screen with 230,000 pixels
- Dual compatibility for xD-Picture Card and Secure Digital
- Intelligent Flash and Natural light plus Flash functions
- 12 scene position modes
- Rapid start-up time of 1.1 seconds and shutter lag of 0.01
- Powered by four AA batteries
- 27Mb internal memory
Adrian Clarke, Fujifilm's Director of Photo Products,
commented, "The FinePix S5700 represents the logical, but
still impressive, evolution for the S series. We have refined an
award-winning format, to give users even greater flexibility and
freedom to capture images in a wide variety of situations. We are
confident that this camera will once again set the standard for compact
SLR style cameras."