Fujifilm FinePix Z110 Review

Daniel Bell reviews the Fujifilm FinePix Z110, a compact camera with 5x optical zoom and a 14 megapixel sensor.

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Fujfilm Finepix Z110

The Fujifilm FinePix Z100 is a budget compact camera which is extremely tiny and has a self-portrait mirror as well as 5x optical zoom and a 14 megapixel CCD sensor. It is available in a variety of colours including white, black, blue, green, pink and purple for around £89.95.

Fujfilm Finepix Z110

Fujifilm FinePix Z110 Features

The Z110 has a 14 megapixel CCD sensor and 5x optical zoom lens which is 35mm equivalent of 28-140mm. To help keep your images sharp there is Digital Image Stabilisation.

As well as Auto mode there are a number of scene modes to choose from including Natural Light & with Flash, Natural Light, Motion Panorama, Portrait, Portrait Enhancer, Landscape, Sport, Night, Night (Tripod), Night Out, Sunset, Snow, Beach, Party, Flower, Text, Group Self Shot. Motion Panorama automatically stitches together three shots.

There is a Night Out shooting mode which helps take sharp, clear photos in low light and a Shooting With Friends function. The Z110 also makes it easy to shoot self-portraits thanks to its Frame Assist Mirror. There is also a Face Detection self-timer and couple timer.

When in playback you can tag images for upload to Facebook and Youtube, when you connect your camera to your computer they will upload automatically. There are also in-camera editing options that includes Face Retouch, which enhances the charm of faces by enlarging eyes, brightening or softening skin tones. You can also crop, adjust aspect ratio, adjust brightness and contrast as well as much more. Videos can be trimmed and joined together.

Videos are recorded in 720p HD and you can also use the optical zoom during recording which can then be viewed on a HDTV.

Fujfilm Finepix Z110

Key Features

  • 14 megapixel CCD sensor
  • 5x optical zoom lens (35mm equiv: 28-140mm)
  • Digital Image Stabilisation
  • 2.7 inch LCD screen
  • 720p HD movie recording
  • ISO 100 - 3200
  • 9cm minimum focusing distance
  • Motion panorama mode
  • Available in white, black, blue, green, pink and purple
Fujfilm Finepix Z110

Fujifilm FinePix Z110 Handling

The Z110 has an extremely small body, an ideal size for your pocket or handbag, and has a metal front. To switch the camera on you simply slide the panel down on the front, this also acts as a lens cover when switched off. On top of the camera you'll find a zoom rocket, shutter release and movie record button. On the rear is a d-pad with playback, display / back and share buttons. The buttons on the rear are lit up by a blue LED light, making them easy to see in dark places.

The screen is fairly small, with a modest resolution, but is easy to view in varying light. The menu system is well laid out and simple to navigate. Battery life is rated at 220 shots according to CIPA test results, we were able to take just short of 250 shots before the battery went flat.

We took a number of shots to test the camera's responsiveness, from switch on to first photo, shot to shot, focusing speed etc. We take a number of shots and then use the average to ensure accurate and consistent tests, making it easy to compare with other cameras.

Shutter Response   0.1 secs
Wide - Focus / Shutter Response   0.35 secs
Full zoom - Focus / Shutter Response   0.5 secs
Switch on Time to Taking a Photo   2.65 secs
Shot to Shot without Flash   2.6 secs
Shot to Shot with Flash   3.4 secs
Continuous Shooting   0.66 fps

Continuous shooting records at full resolution, but is limited to just three shots. In low light the focusing really struggles.

Fujfilm Finepix Z110

Fujifilm FinePix Z110 Performance

Additional sample photos and product shots are available in the Equipment Database, where you can add your own review, photos and product ratings.

Fujifilm FinePix Z110 Sample Photos

Sample Photos - Colour reproduction is fairly good but some of our test shots were underexposed. Portrait shots have decent skin tones and are free of red-eye when using the flash. When shooting moving subjects, such as pets, we found that the digital image stabilisation struggled to cope leading to more blurry photos than we would have liked.

Fujifilm FinePix Z110 Lens test images

Lens Performance - Image detail is OK for a budget camera, but quality does reduce a little when using the zoom at its longest. Purple fringing and chromatic aberration is common, which can be seen very clearly in our ISO test shots below. The lens has a minimum focusing distance of 9cm which does allow for a decent macro shot.

Fujifilm FinePix Z110 ISO test images

ISO Noise Performance - Although images are free of noise at ISO 100, there is some at ISO 200, with images becoming softer at ISO 400. Images are a little softer at ISO 800 with detail lost at ISO 1600. Lots of detail is lost at ISO 3200 and is best avoided unless absolutely necessary.

Fujifilm FinePix Z110 White-balance test images

White Balance Performance - Under the incandescent lights, the AWB struggled a little with the incandescent preset performing much better. Under the fluorescent lights, the AWB and fluorescent presets all struggled, with colour casts appearing in all of the images.

Panorama | 1/640 sec | f/3.9 | 5.0 mm | ISO 100
Panorama | 1/640 sec | f/3.9 | 5.0 mm | ISO 100

Panorama mode - Panoramas have a decent amount of detail and are well stitched together.

Fujifilm FinePix Z110 Digital filters

Digital Filters - There are four colour modes to add a touch of creativity to your images, with examples of each above.

Video - Below is a video recorded in 720p HD. You can use the optical zoom during recording, an example of which can be found on the ePHOTOzine Youtube Page.

Value For Money

The Fujifilm FinePix Z110 can be purchased from the ePHOTOzine Shop for £89.95. There are a number of alternatives below with a similar specification which we have reviewed. For more, read our Top 11 Best Budget Compact Cameras article.

Olympus VG-170 Pentax Optio LS465 Nikon Coolpix S3300 Panasonic Lumix DMC-FS45 Canon Powershot A3200 IS
Olympus VG-170 Pentax Optio LS465 Nikon Coolpix S3300 Panasonic Lumix DMC-FS45 Canon Powershot A3200 IS
£66.95 £54.99 £87.99 £89.95 £89.99

You'll also need to buy a memory card and a case or bag to keep your camera safe and protected - have a look at our complete guide to camera bags.

Fujifilm FinePix Z110 Verdict

The Fujifilm FinePix Z110 is clearly designed for the younger generation who want to take pictures of themselves and their friends to share on Facebook. Image quality is good enough for sharing on the web and colour reproduction is also good. Unfortunately during testing we had problems focusing in low light and many of our photos were blurry.

Fujifilm FinePix Z110 Pros

Very compact
Has a self-portrait mirror
Available in a wide range of colours
Videos and images can be tagged for sharing on the web
Takes good panoramas

Fujifilm FinePix Z110 Cons

Struggles to focus in low light
Wayward white-balance
Blurry photos all too common


Fujifilm FinePix Z110 Specifications

Max Aperturef/3.9 - f/4.9
35mm equivalent28mm - 140mm
Optical Zoom5x
Image Sensor
Pixels14.1Mp (Megapixels)
Pixels (W)4320
Pixels (H)3240
Sensor TypeCCD
Sensor Size1/2.3 inch
Sensor Size (width)6.16mm
Sensor Size (height)4.62mm
Aspect Ratio
  • 4:3
  • 3:2
  • 16:9
LCD Monitor
LCD Monitor2.7in
Screen resolution230,000 dots
Touch ScreenYes
Min Focus9cm
Focusing modes
  • Autofocus
  • Multi
  • Centre
Exposure Control
Shutter speeds shortest1/2000sec
Shutter speeds longest4sec
Bulb modeNo
Exp modes
  • Program
  • Scene modes
  • Spot
  • TTL
  • Multi Pattern
ISO sensitivity100 - 3200
White balance
  • Auto
  • Incandescent
  • Fluorescent
  • Shade
Exposure Comp+/-2
Shooting Options
Continuous shooting0.8fps
Movie modeYes
Video Resolution
  • 1280x720 HD 720p
  • 640x480 VGA
  • 320x240 QVGA
Video FPS30
Stereo SoundNo
Optical Zoom with VideoYes
Other Features
Image StabilisationYes
Card Type
  • SD
  • SDHC
  • SDXC
File Type
  • JPG
Power Source
Battery TypeNP-45A Li-ion battery
Battery Life (CIPA rating)220shots
Box Contents
Box ContentsLi-ion battery NP-45A, AC power adapter, USB cable , Hand strap, CD-ROM, Owner's manual

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Photographs taken using the Fujifilm FinePix Z110

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