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Fujifilm Fujichrome Velvia 100F 35mm, 120, 4x5 and 50 4x5, 8x10 Discontinued

Fujifilm Professional has revealed that production of a number of its films is to cease.

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Fujifilm Professional Film Logo

Fujifilm Professional has revealed that production of a number of its films is to cease. The affected films are Fujichrome Velvia 100F in 35mm, 120 and 4x5 inch formats and Velvia 50 in 4x5 and 8x10 inch. The last shipment of these films will arrive into the UK in December 2012.

Gabriel Da Costa, product manager for professional film, made this comment: “Due to decreasing demand globally we have to announce the withdrawal of some formats of Velvia 100F and Velvia 50. It is an unfortunate consequence of digital capture, that some of the slower selling silver-halide lines will drop off the radar. Fujifilm will continue to manufacture a wide range of film and the increasing support for our Choose Film group illustrates there is still a passion for film photography across the world.”

For more information, please visit the Fujifilm website.
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AlexandraSD 10 773 United Kingdom
19 Jul 2012 5:42PM
Sign of the times, it had to happen one day. Although i have never used professional Fuji film, the significance is a weighty one, so how long will they really continue to make Superia and Reala?

It is a long time coming and maybe other film manufactures will follow suit now the news is out, though someone will have to provide film for the diehards out there.
User_Removed 17 17.9k 8 Norway
19 Jul 2012 8:18PM
Sad, sad times but... market forces are just that.

The 'upside' is that that there SW Companies out there that are producing some wonderful digital emulations of all the 'classic' emulsions...

A particular favourite is Alien Skin Exposure 3 (Colour option) - their Kodachrome 25 is right on the money.
CatMouse 18 115 Russian Federation
21 Jul 2012 4:37PM
The Photography dies...
Big Bri 20 16.7k United Kingdom
24 Jul 2012 9:49AM
Anyone who gets all melodramatic about this, when did YOU last buy some Velvia?
hwatt 18 22 United Kingdom
24 Aug 2012 2:56AM
Last week 200 rolls Velvia 50 120 format I use it exclusively.

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