Fujifilm has today announced that they will open a new concept experience centre in the heart of Covent Garden, London. Spread over three floors, this new centre will celebrate and showcase all aspects of Fujifilm’s innovative photography and imaging brands, from picture taking to picture making.

One image can change us.

A picture, a moment can change the way we feel. Change how we see ourselves. Change our understanding and change the rules. Provoke and change history.

MPB puts photo and video kit into more hands, more sustainably. Every month, visual storytellers sell more than 20,000 cameras and lenses to MPB. Choose used and get affordable access to kit that doesn’t cost the earth. Sell the kit you’re not using to MPB. Trade in for the kit you need to create. Buy used, spend less and get more. Buy. Sell. Trade. Create.

Opening in Winter 2019, the new centre will be a permanent addition to Covent Garden, with the aim to inspire and encourage visitors to get creative and immerse themselves in the world of photography and experience all Fujifilm has to offer by integrating ''touch and try'' experiences with cameras, lenses and printers, to exploring the best ways to print photos on a wide range of materials using Fujifilm’s market-leading software.

Zones in the new centre will include:

• Instax instant cameras and printers experience zone
• GFX specialist area
• X-Series spotlight
• Wonder Photo Shop with photo printing and photo gifting inspiration