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Fujifilm Launches New Online Photo Retail Brand

Fujifilm prints and photo gifts, such as photobooks and photo mugs, can now be purchased through a new online retail brand called 'myFUJIFILM'.

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New 'myFUJIFILM' retail brand identity

Fujifilm UK has unveiled a new 'myFUJIFILM' retail brand identity that offers consumers a way to create printed products and photos gifts online and joins other Fujifilm sales entities across Europe already offering online photo printing services.

The new myFUJIFILM concept has been launched by the brand to provide a dedicated platform for creating and purchasing photo products as part of the increasing photography retail trend throughout lockdown. This follows the success of the House of Photography store, Fujifilm’s flagship store in Covent Garden, which will continue to operate as the physical element of Fujifilm’s photo retail experience, available to all consumers. 

On the site, as well as the photo prints of varying sizes and wall art options including canvas and acrylic prints, customers can create sentimental gifts, such as photobooks, calendars, kitchenware and soft furnishings, using their own photo memories. This new direction comes as part of a wider rollout of myFUJIFILM platforms across regions in Europe, including Spain, Germany, Sweden and France.

Theo Georgiades, General Manager - Imaging Solutions UK at Fujifilm, said: "This is such an exciting time for Fujifilm and an important step in our evolution as a brand. We are the only manufacturer who can offer all the highest quality products and services related to photography, from picture taking to photo making, and a key part of our success is ensuring we stay relevant to today’s consumers.

Covid-19 has made many of us appreciate our loved ones and the memories we have made with them and, we’ve seen an increase in demand for personalised gifts - now really was the perfect time to launch a dedicated platform for just this. myFUJIFILM brings together our photography expertise together with a full range of personalised gifting options available for all customers, whether they use a smartphone or a digital camera."

Also available on the site is a dedicated Inspiration area, which includes the myFUJIFILM blog featuring videos on topics such as displaying photos and incorporating them into interior design, as well as an area for free printable photo projects. Giving more inspiration and tips on how to take and display amazing photographs, Fujifilm has also consolidated their X-Series, GFX, Instax and Photo Printing areas into one social media handle, @FujifilmUK, across Instagram, Facebook and Twitter.

We have been pioneers of photo imaging since 1934 when the company was founded and want to share this expertise with consumers looking to tell their stories, preserve memories, or share personal photo gifts. Whether in-person in our House of Photography Store or on our new myFUJIFILM platform, consumers have everything they need to capture and print their memories now we are able to see our family and friends again."

For more information, visit the myFUJIFILM website

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wsh Plus
4 83 United Kingdom
18 May 2021 9:26PM
Problems with this. For some reason it freezes when you try to checkout and it doesn't allow you to send shipping address.
Does anybody else experience the same problem?
tj Plus
19 2.2k England
25 May 2021 9:10AM
Thanks for the heads-up. We’ll check with the client.

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