Fujifilm Launches Shop Local Campaign

Fujifilm has announced a 'shop local' marketing campaign, designed to support photo retailers re-opening after lockdown.

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Fujifilm has launched a new ‘shop local’ marketing campaign to support photo retailers re-opening following the long lockdown period.

Since photo retailers UK-wide have been permitted to steadily open their doors since June 15, the shop local message is being advertised nationwide to help small businesses boost sales after the long period of closure.

The campaign also aims to inspire customers to rediscover the joy of photography by visiting their local store, all while supporting independent photo businesses.

The initiative builds on the helpful services already offered by Fujifilm during lockdown, which includes a suspension of all Fujifilm partner fees until August 2020, free business development webinars, and beautiful social content curated with stylist Harriet Langsbury.

Together, Fujifilm and Harriet created a series of videos to showcase the versatility of printed photography products. The digital assets have proven so popular with retail customers that the series will continue post-lockdown.

Gloria McCann, Marketing Manager at Fujifilm’s Photo Imaging division, says: "With over 30% of retail businesses with an ecommerce service reporting an increase in online sales during May (according to the Office for National Statistics), it is a clear indication of the appetite for consumer goods. As a result, it is really important that we help photo retailers make the most of this demand as they re-open in order to have the best chance of business recovery. When customers choose to shop local, they are supporting businesses in their communities, as well as getting an amazing photo product."

Find your local Fujifilm stockist on the Fujifilm Photo Services website.

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