Fujifilm London Experiential Centre Will Be Called The 'FUJIFILM House of Photography'

Fujifilm announces official name and further details of their new London experience centre which is due to open this year.

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Fujifilm House of Photography

Back in July, Fujifilm announced it would be opening a new concept experience centre in the heart of Covent Garden, London, and today, the brand has confirmed the centre's name - 'FUJIFILM House of Photography'.

Opening in winter 2019, the new centre will be a permanent addition to Covent Garden, with the aim to inspire and encourage visitors to get creative and immerse themselves in the world of photography and experience all Fujifilm has to offer.

Spread over three floors, this new centre will celebrate and showcase all aspects of Fujifilm’s innovative photography and imaging brands, from picture taking to picture making.

Experiences on offer at the new 'FUJIFILM House of Photography' include:

instax: The House of Photography will showcase the variety of instax instant cameras and printers on offer. Visitors will have the opportunity to handle the latest products and learn about features across the whole range, including its latest model; instax mini LiPlay - a 2-in-1 instant camera and printer.

Digital Cameras: There will be many opportunities throughout the store for visitors to get hands-on and use the wide range of Fujifilm Mirrorless Cameras and Lenses in a variety of combinations. Both X Series and GFX will be available at the House of Photography.

Wonder Photo Shop: This has been growing around the world as the benchmark for all Printing & Photo Gifting Services Fujifilm has to offer. At the House of Photography, visitors can learn how creative they can be with their photos, whether they are taken on a camera or a smartphone and will have the opportunity to create their own photo books and photo gifts. Kiosks will be available around the centre for instant printing, and visitors will Film products and processing services will also be available.


Fujifilm House of Photography


Midnight Studio & Social Studios: There will be a number of dedicated studios where members of the public can test Fujifilm cameras and lenses, and directly compare their images from their smartphones. Loans of products will be available and visitors will have the opportunity to use them in-store freely. X Series, GFX and instax will all be accessible to use within the studio spaces.

Gallery: Within the House of Photography, there will be a dedicated Gallery and Exhibition space, showcasing Photographers’ work shot on Fujifilm products. The exhibition will change regularly, however, will launch with renowned photographer Markus Klinko, who has shot on Fujifilm for over 30 years. The debut exhibition will feature Markus’ portraits of David Bowie.

Fujifilm School & Workshops: Fujifilm is committed to educating those who are keen to learn more about photography. There will be a dedicated seminar zone offering informative sessions on products and services as well as informative seminars and workshops with X Photographers and other partners. The seminar sessions will be free of charge and the full schedule will be available both in-store and online.

Members Area: Available exclusively to FPS (Fujifilm Professional Service) members, this will be a dedicated area for photographers to use at their leisure and network with other Fujifilm Professionals. Our technicians will also be on-site offering a ‘Quick Maintenance Service’ to all X Series and GFX users.

Studio Rental: There will be a 10m x 5m dry studio available on-site to rent, on a half-day and full-day basis. Rates will be confirmed nearer the time of launch.


The official opening dates for the ‘FUJIFILM House of Photography’ will be confirmed shortly.

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