Learn how claiming free professional prints can transform your photography business.
| Advertorials and Promotions- Partner Content -
There’s an old saying that a photograph isn’t a photo until it’s printed. Seeing your works of art printed on high-quality paper can help take your photography to a level you didn’t realise was possible. That’s why Fujifilm is offering photographers the opportunity to see for themselves how printing professionally can elevate your work with three free prints.
Working alongside three renowned photographers - Scott Johnson, Mr Whisper and Elli Cassidy - Fujifilm is encouraging professionals and amateurs alike to see the quality for themselves. Here are four reasons how claiming the Print to Prove It offer can help elevate your photography and create a brand identity.
1, Make a good first impression
One of the easiest ways to encourage people to use your services is to showcase your work in person. Whether at an exhibition or private appointment, people are naturally drawn into good photography. Displaying wall art, photo albums and canvases - whether at an exhibition or in your studio - helps to show how lifelike the images are and captivates the imagination. It also helps market yourself in a highly competitive industry.
With physical copies of photography playing such a key role in drawing interest - and potentially new business opportunities - printing with professional paper appears to be a no-brainer. Before attending your next exhibition, consider contacting your local Pro Lab to help bring your work to life. We explain more about the impact Pro Labs can have on your work later in this article.
© Elli Cassidy - Newborn Photography
2. Meet client briefs
There are some aspects of photography that have higher pressure points to execute the highest of quality prints. Take weddings, for example. Weddings have a high price tag attached, so when couples choose their wedding photographer they expect all details to be captured.
The intricacies of the bride’s dress, the delicate floral arrangements or the colours of the sky must be captured and meet client expectations. Not only does this require the best cameras, but also fine editing and high-quality printing. Having a clear understanding of the performance qualities of each type of paper can help the decision-making process when setting expectations at the start of your partnership.
© Mr Whisper - Regent Street
3. Find your perfect paper
The best way to illustrate the quality is by trialling different paper types. Fujifilm, for example, is offering free lustre or gloss photos as part of its Print to Prove It campaign. Gloss is typically used when an ultra-shiny and smooth effect is desired, thanks to its sharpness and vibrant colour reproduction. It’s ideal for commercial work, as well as prints for the home like posters. Lustre paper, meanwhile, is more versatile and is good for almost any type of photo. Offering a semi-shiny finish, lustre is often preferred by amateurs and professionals alike as it does not offer much glare.
Professional paper doesn’t stop at gloss and lustre, however. There are many options available to ensure your photography goals are met, such as Fujifilm pearl paper, which helps bring light-reflecting water to life in landscape images. It can be a little overwhelming when contemplating the options on your own, which is why it is vital to form a relationship with your local Pro Lab to identify the paper that suits your style.
© Scott Johnson - The Edge
4. Working with a Pro Lab
One way to achieve the best results for your clients - and truly elevate your business - is to take advantage of Pro Labs. Equipped with technical expertise and knowledge of the best options available for each photographer, Pro Labs offer consultations where professionals can experience the different types of print and paper. Crucially, they work with photographers to understand how to deliver the best results. This includes ensuring the right images are captured and appropriately edited for the anticipated finish.
Fujifilm’s Print to Prove It campaign was created to show the difference a Pro Lab can make to your work. In total, nine Pro Labs across the UK are participating in the campaign, offering the perfect opportunity to see how photos can be enhanced through professional printing.
How to claim your three free prints
Fujifilm’s campaign offers three free 10x8” or 12x8” prints on a choice of either gloss or lustre Fujifilm professional photo paper. To claim the prints, photographers must simply submit their interest before being supplied an offer code with one of the participating Pro Labs.
A number of budding photographers are missing out on an opportunity to see how far their work can take them. Printing with professional paper through a Pro Lab is one of the easiest ways to see the impact for yourself. This is the core principle behind Print to Prove It. By offering three free professional prints, photographers get the opportunity to see for themselves the power of professional paper.
To claim your three free prints, visit fujifilmprinttoproveit.com.

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