the film boasts strikingly improved reproduction of skin tones and textures,
Fujifilm Professional has targeted the film primarily at the fashion portrait
and commercial market. Offering the most gentle contrast characteristics in
the Fujichrome line, Astia 100F also makes use of advanced interlayer-effect
technology for dramatically improved skin tones and textures.
Fuji claim the newly developed Multi-Structured Sigma Crystal technology used
in the production of Astia 100F offers the finest grain ever achieved in a colour
transparency film. This fine grain structure further enhances its ability to
reproduce beautiful skin tones and capture detail both in highlights and shadows.
New PSHC (Pure, Stable and High Performance Dye-Forming Coupler) technologies
have been developed for Astia 100F. These mean that the new film combines exceptional
colour purity and stability with high colour formation efficiency. This new
chemistry also significantly improves colour stability and freedom from fading
and shift over conventional films.
Graham Rutherford, director of Fujifilm Professional, is excited by the release:
"Fashions change, and many photographers and magazines are now looking
for more subdued, natural skin tones while retaining accurate colour reproduction
across the spectrum. I am delighted that our research scientists have tailored
the new Astia 100F to suit this specialist trend in fashion and editorial photography."
Rutherford went on to say: "While retaining the strength we have with
Velvia and Provia in so many areas of professional photography, we now have
a very different style of product to ideally suit the reproduction standards
demanded by the leading fashion magazines."
The film is available from mid August in a variety of formats: 135 36-exposure
cassettes, 35mm 100ft rolls, 120 singles, 120 roll packs, 220 roll packs and