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Fujifilm's PrintLife Exhibition @ Truman Brewery

ePHOTOzine went along to the opening night of Fujifilm's PrintLife exhibition at the Truman Brewery, London.

| Events

Pictures and words by Stuart Fawcett (JackAllTog)

Fujifilm’s new 11,000 PrintLife printed photographs exhibition opens in the Truman Brewery from Thursday 24th to 27th October 2019, Stuart Fawcett went along for ePHOTOzine to the opening night to try and see as many of the images as he could. It’s actually one of the largest photo exhibitions in the UK.

Fujifilm's PrintLife Exhibition @ Truman Brewery : Fujifilm Printlife


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The Truman brewery is a massive trendy assembly of buildings housing art, retail and food & drink places. It’s got a real bohemian feel to the area and has its own edgy vibe that draws lots of diverse visitors into its large rundown spaces. Fuji has hired a large collection of interconnected show areas over 3 floors So there is lots of space to see many many photos – more than you will ever have time to view. Here is perhaps a 10th of them to give you some idea of the scale.


Fujifilm's PrintLife Exhibition @ Truman Brewery : Fujifilm Printlife


I’m sure you will certainly find quite a few images you really like, and perhaps even a few you won’t, but there is joy and colour and excitement all over in this exhibition. Sharing a few of the images that caught my eye, from royalty and brightness to pictures of the homeless and by the homeless.


Fujifilm's PrintLife Exhibition @ Truman Brewery : Printlife Fujifilm


The evening was formally started with introductions by Gloria McCann, Marketing Manager for Photo Imaging at Fujifilm UK and Yoshi Nakamura MD of Fujifilm UK talking about how this exhibition has been going for 14 years but only recently is becoming a global phenomenon spreading across 10 countries and encompassing 110,000 images worldwide. Neill Harris, General Manager of Photo Imaging at Fujifilm UK went on to talk about the joys of the printed photo and how a photo’s value is so much more than when just viewed on a screen. The exhibition is being aimed at those under 25, though contributions and enjoyment span many ages. Also noted is that Fujifilm printers are widely available, such as in Jessops, and will shortly be in a dedicated Fujifilm store in Covent garden.


Fujifilm's PrintLife Exhibition @ Truman Brewery : Fujifilm Printlife


The final speaker was Zoe Bailie Director at The Mix Charity, a charity specifically aiming support for those under 25 with issues covering mental health, homelessness, jobs, breakups, bullying, self-harm and drugs. A short video showed two young people having issues and how the charity supports then through phone calls and chat sessions to help them find a way to manage and resolve difficult situations. They have helped 2.5 million people reaching out to them.

So with the exhibition now officially opened you only have until the weekend to see the photos; You will be overwhelmed with the photo ideas for the submission categories of ‘My Everyday’, ‘My Fun’, ‘My Tribe’, ‘My View’, ‘My Truth’ and ‘My Adventures’. Don’t forget to also go upstairs and see the global entries too. If you do see young people with issues – remember 100 of those people were also given a fuji film camera to record their images so you might find an unexpected kindred spirit, or even the next Nan Goldin.


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JackAllTog Avatar
JackAllTog Plus
14 6.4k 58 United Kingdom
24 Oct 2019 10:56AM
Also FujiFilm is offering limited free printing at this event. Smile
pathrover Avatar
pathrover 8 60 United Kingdom
25 Oct 2019 1:51PM
Apparently I have an image amongst the 11000 but it is not possible to head down to London for an exhibition that is only on for one weekend just to find out which of the three they chose!!
JackAllTog Avatar
JackAllTog Plus
14 6.4k 58 United Kingdom
25 Oct 2019 1:58PM
Congrats on getting your image in though Gordon, some people had more than one image displayed - maybe they displayed all three? Almost all the prints looked brilliant printed out. Personally i kinda wish that when they stop displaying then they either take the images on tour to other countries or send them back to the contributors.
Its an amazing amount of effort for them to print and put up that many images and its odd that its only for such a short time.


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