Article by Rafael A. Couto Cabral (gonzalito).
In 2009, Noor
started a long term project focused on climate changes, presented in two issues and sponsored by Nikon.
On their website, Noor say: "The first, Consequences by NOOR is a showcase for creativity in photography and an eyewitness record of the devastating effects of climate change around the globe."
Presented here, at Getty Images Gallery in London, is the second issue of this project - Solutions by Noor.
"This focuses on human stories about alternative power sources, renewable energies, and attempts to alleviate adjust or cope with the rise of global temperatures; the biggest challenge our world has ever faced," say Noor.
The first thing I noticed was how welcoming the whole setup was, including the people involved in the exhibition who were all enthusiastic about photography and the project they represent.
The photographs are displayed in a fairly large, bright areas and care has been taken into organising the photographs into specific "solutions"; I have listed a few below:
- Brazil’s Sweet Solution – focused on production of Ethanol, a bio-fuel derived from Sugar cane production – amazing!
- Hold the Sun in your Hands – documents the use of solar power for generating energy used to power computers, houses, create solar lamps, etc. in the second largest slum in Africa, Kibera (700,000 inhabitants - Kenya).
- Greening the Ghetto – a project for "greening" the Bronx which was once America's most famous slum.
- Wind Energy in China – after the US, China is the 2nd biggest wind energy producer; over the past 5 years, thousands of windmills have been built in inner Mongolia.
- Russia’s Green Exodus – looking to leave a better and happier life by the "magic" of Cedar trees.
- The Cuban Solution – "The amount and type of energy we consume is a result of two kinds of choices: those we make as a society and those we make as individuals and families - source: The World Watch Institute."
The photography work is, in fact, technically outstanding; furthermore, the documentary value they represent makes it a must-see exhibition.
This is an event for everyone who appreciates photography of all kinds; I have thoroughly enjoyed it and I hope you enjoy it too.
The exhibition runs between 3 – 25 Feburary and admission is free. The gallery is open Monday - Friday: 10am - 5.30pm and Saturday: 12 - 5.30pm.
The Getty Images Gallery is a five minute walk from the Oxford Circus underground station (Bakerloo, Central or Victoria lines).
As you get out of underground station, follow straight on A4201, onto Regent Street; you will see Garfunkel’s on the left hand side and TOPSHOP on the right. Turn right on Great Castle St. and just keep going straight into Eastcasttle Street. The gallery will be located on the right-hand side – you cannot miss it.
If you would rather drive, allow some time to get through the traffic as well as for parking.
for more information.