Getty Images has launched a new embedded viewer that provides, easy, legal access to 35 million Getty Images pictures for non commercial use on websites, blogs and social media channels.
Embedded images will include photographer attribution and, when clicked, will link back to www.gettyimages.com where the image can be licensed for commercial use. This will provide people with a simple and legal way to utilize content that respects creators’ rights, including the opportunity to generate licensing revenue.
“You have to adapt to survive,” said Kevin Mazur, celebrity photographer and director, and co-founder of WireImage Inc. “Evolving to embrace technology that encourages responsible image sharing is the way forward for the industry.”
The embed capability will be supported anywhere HTML can be posted and users will also be able to share images on major social platforms including Twitter, as well as WordPress, which, with 75 million users, is the world’s most popular blogging platform.
"This new Getty Images embed capability will open users up to a huge new creative repository in a simple, legal way," said Raanan Bar-Cohen, senior vice president of commercial services at Automattic, the company behind WordPress.com. "We look forward to seeing all the amazing ways that our users can take advantage of this new access."
This is the latest in a series of moves by Getty Images to harness technology and social media to drive broader exposure and usage of its content. Recent initiatives include a unique partnership with Pinterest, the fastest growing content sharing channel*, announced in October 2013, whereby Pinterest pays Getty Images a fee in exchange for metadata. Getty Images then shares these fees with its contributors, who also receive attribution when their content is used.