GoPro Quits Drone Market & Cuts Jobs

GoPro Quits Drone Market & Cuts Jobs  - GoPro will no longer be making drones and they're also reducing their workforce numbers.

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GoPro Karma Drone in Industry News

1/125 sec | f/3.5 | 31.0 mm | ISO 200

Action camera maker GoPro has announced that it's cutting jobs and once all of its current Karama drones have sold, it won't be making any more. 

According to GoPro, the Karma drone was actually the second most popular drone in its price class but as the drone market is so competitive, the company has faced profit margin woes. They have also said that the recent drone regulation changes that have occurred in the UK and USA will mean that not as many people will be buying drones and this, combined with the competitive market, mean that the 'aerial market is untenable' for GoPro. 

GoPro will continue to provide service and support to Karma customer but after selling its remaining Karma inventory, they will exit the drone market.

As for GoPro team members, this figure will drop from 1,254 to fewer than 1,000 employees worldwide.

It's not all bad news, however, as consumers will be happy to hear the GoPro HERO6 Black action camera has been reduced in price from $499 to $399 to align with GoPro's 'good, better, best product strategy'. 

Via Engadget

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