The tradition-rich company Hahnemühle FineArt, one of the leading manufacturers of top-quality papers for art, photography and technical applications, launches a new corporate design and a new, trend-setting digital strategy.
The new appearance of the Dassel based company was designed by Kracke & Kracke, the design office of Prof Bernd Kracke and Julia Kracke. With a revamped logo, new typography, new colour scheme, icons providing orientation and modernised pictorial language, Hahnemühle launches the new design initially online.
The new website features a more transparent, more open and more modern expression. Suiting customer demands, the new appearance reflects the central Hahnemühle values: passion, perfection, openness, respect in the collaboration and sustainability. This approach is also reflected by the new claim ‘Paper makes the difference’.
To improve the online services, a shopping-list function as well as a dealership list was integrated to make ordering easier. An increasing number of service offerings, such as ICC profiles, video tutorials and how-to information are provided to support the customer when it comes to handling the products perfectly. Multifaceted information options such as newsletter subscriptions via RSS or social media channels in country-specific and topic-specific characteristics complete the range.
Online offerings now feature a completely revamped website, newsroom and blog. The goal of the development is to create an up-to-date range of information and modern easy-to-use dialogue platforms.
For more information, take a look at the newly designed Hahnemühle website