Happy 100th Anniversary Nikon!

Nikon is celebrating a rather important anniversary today as the 25th July 2017 marks the 100th year of the company's establishment.

"Since 1917, we have been creating unique value all over the world by providing consumer and industrial optical equipment, including lithography systems and microscopes as well as cameras, based on optoelectronics and precision technologies," says Nikon. 

Earlier this year, Nikon released a video to commemorate the occasion which looks at some of the defining moments for Nikon over the last 100 years and the company has also created a special 100th-anniversary website.

As for what's to come over the next 100 years, the well-known camera brand has said they will continue to use the 'advanced technical capabilities it has cultivated over its long history to provide appealing imaging products and solutions all over the world' and today's announcement about the development of the D850 certainly backs this statement up. 

To continue the celebrations through the summer, Nikon has created a collection of iconic images, stories and advice from photographers all over the world, who have helped shape a century of imagination and the brand’s rich history. The content hub will also offer a behind the scenes virtual tour of the Nikon Museum in Tokyo.

The content series will be released across five main categories:

• 100 Years of Stories - Nikon shares some of the most important, personal and beautiful stories from across Europe and the world.
• Virtual Nikon Museum - Nikon has created a 360-degree virtual tour of its world-renowned museum in Tokyo.
• Icons with Nikons - This series of photos shows celebrities from the worlds of music, TV and film, and sport with a Nikon to hand.
• 100 Years of Helping -  Nikon has collated its best tips from a century of expertise.
• #LookBackAtNikon -  Nikon is also launching an Instagram competition! 

Nikon Instagram Competition 

The competition challenges entrants to take a photograph which is a reflection of themselves and their Nikon camera. Participants who take the best 'selfie' in front of a mirror, piece of glass, puddle, or another inventive option, will be in with a chance of winning a number of prizes including a Nikon D500 or D7500. For more info please follow @NikonEurope on Instagram.

For further information on Nikon’s 100th Anniversary and to access the anniversary content, visit the Anniversary Hub.