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Hasselblad And EIZO Collaborate Imaging Software With Monitor Self-Calibraiton

Hasselblad and EIZO are teaming up to equip imaging software with monitor self-calibration capability.

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Hasselblad EIZO

As part of a technical collaboration begun in 2013, Hasselblad has integrated the software development kit (SDK) for EIZO's ColorEdge monitors into Phocus 2.8, the latest version of Hasselblad's imaging software.
Phocus 2.8 activates the built-in calibration sensor housed inside select ColorEdge monitors. This allows photographers using Hasselblad cameras and ColorEdge monitors to view and edit photos as well as calibrate their monitors with just one piece of software and no external calibration device.

"We are delighted that Hasselblad is utilizing the self-calibration capability of our ColorEdge monitors and that together, we are able to give photographers a simplified workflow from shoot to digital display," said Lucas Zastrow, Product Manager, Display Solutions. "Providing our own SDK assists manufacturers like Hasselblad to blend their software's functionality seamlessly with our monitors, enabling our customers to work more easily and smarter."

Ove Bengtson, Hasselblad Product Manager said: "At Hasselblad, we are constantly driven to further develop and fine tune not only our high-end camera systems but also our imaging software, Phocus, to provide professional photographers with the best possible tools for a well thought out, intuitive, fast and integrated workflow. The successful collaboration with EIZO enables Phocus users, with just a few clicks, to calibrate their ColorEdge monitor conveniently within the Phocus software itself, ensuring that the viewing experience lives up to the outstanding colour accuracy of Hasselblad RAW files."

Photographers are invited to see this new feature in action on the Hasselblad booth (G-11) and the EIZO booth (G-10) at the CP+ Camera and Photo Imaging Show at Pacifico Yokohama, Japan, from February 13-16.

To find out more about Phocus and to download the software for free, please visit the Hasselblad website.
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