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Hasselblad and Shriro Pacific Form Subsidiary

Hasselblad and Shriro Pacific Form Subsidiary - Hasselblad and Shriro Pacific have formed a Hasselblad subsidiary in Japan.

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Hasselblad and Shriro Pacific have agreed to form a Hasselblad Subsidiary in Japan.

Shriro Pacific is Hasselblad's distribution partner in the Asian region.
The new company, Hasselblad Japan KK will operate from well-located and modern offices in the Omotesando/Harajuku area and William Penrice, former Hasselblad Area Sales Manager for Asia Pacific, will be the new company President. Egon Heldner, Managing Director of Shriro (H.K.) Ltd. and Regional Head of the Shriro Group's Imaging business will join the board of the newly formed company to support the Japan operation as well as Hasselblad's business development in the region.

After a smooth transition of the Hasselblad sales and service operation from the existing Shriro sales operation, the new company will focus on strengthening Hasselblad's market position in Japan and expanding the business in the wake of the exciting new projects launched during 'photokina 2012' in Cologne/Germany.

William Penrice said "Hasselblad and Shriro started the new market drive in Japan with an Open Studio Day at the Shinonome Ruy Studio in Tokyo on June 26 this year involving Italian portrait artist photographer Monica Silva. We are confident that with the fundamentally re-engineered Hasselblad product lineup after 'photokina 2012' the new sales operation will be able to significantly enhance Hasselblad's overall market position in Japan".

According to Egon Heldner, he sees his planned involvement in the Japan operation as "a great opportunity for Hasselblad and Shriro to strengthen the brand' s position not only in Japan but across the region and to further improve the cooperation between the 2 organizations that has lasted for over decades".

For more information, visit the Hasselblad website.
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