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Hasselblad H3D

Hasselblad H3D - The Hasselblad H3D is the world’s first 48mm. full-frame, large-sensor, medium-format DSLR camera system. The H3D has been developed around a brand new digital camera engine producing increased lens performance and a new level of image sharpness.

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Hasselblad H3D
Press Release:
Hasselblad is today firmly positioning itself as the pre-eminent provider of high-end digital cameras with the launch of the Hasselblad H3D, the world’s first 48mm full-frame DSLR camera system. The H3D is the result of Hasselblad’s strategy of taking photographic flexibility and image quality to new levels, as yet unseen in any competing product. When compared with high-end 35mm DSLRs, the H3D delivers unmatched pixel resolution, better colours and detail rendering and a new choice of viewfinders for creative image composition. In comparison with digital backs, the H3D delivers image quality with a higher level of detail and true sharpness thanks to Hasselblad’s Digital APO Correction (DAC) and the advances of its new Ultra-Focus functionality. The H3D’s full-frame concept offers unique control of image composition and with its new 28mm lens, the H3D allows photographers for the first time ever to take wide angle shots on a 36 x 48mm sensor.

  • Large format 48x36mm digital capture
    Today’s digital photography demands higher resolution, less noise, and improved compositional choice, all of which the CF backs provide. The sensors are 22 or 39 megapixels in size and they are both more than twice the physical size of today’s 35mm sensors. This means more and larger pixels, which ensures the highest possible image quality and moiré free colour rendering without gradation break-ups - in even the most subtley lit surfaces.
  • Four modes of operation and storage
    Optimum portability and image storage are critical for the professional photographer. On the digital front, the H3D offers a free choice of the portable CF card storage, the flexible Firewire driven Hasselblad Imagebank, or tethered operation with extended, special capture controls. On the film front, an optional 120/220 magazine is offered for those occasions where film is preferred. With these four operating and storage options, the photographer is able to select the best mode to suit the nature of the work at hand, whether in the studio or on location.
  • H System lenses
    The specifications of the specially designed HC/HCD lenses exceed the demands made by digital capture. The central lens shutters of the lenses add flexibility by allowing flash to be employed at shutter speeds up to 1/800s. Thanks to the large format, the depth of field range is considerably shallower making it much easier to create a perfect interplay between sharpness and blur. The H3D design has also made possible the launch of a completely new 28mm lens, designed and optimized solely for digital image capture. Image quality is lifted to a level, yet unseen in digital photography, including digital correction for colour aberration and distortion (DAC).
  • A choice of bright viewfinders
    One of the important traditional advantages of medium format is the extra large and bright viewfinder image. The H3D comes with a new HVD90X viewfinder designed for full performance over the large 36x48mm sensor. It is interchangeable with the HV90X and the new waist-level viewfinder, the HVM.
  • Unique Hasselblad Natural Colour Solution
    Normally troublesome subjects such as various skin tones, metals, fabrics, flowers, etc. are easily captured by using the new, powerful colour profile – the Hasselblad Natural Colour Solution (HNCS). It works invisibly in the background in conjunction with the FlexColor imaging software, producing outstanding and reliable out-of-the-box results. In order to support our new unique colour system, we have developed a custom Hasselblad raw file format called 3F RAW (3FR). The file format includes lossless image compression, which reduces the required storage space by 33%.
  • DNG workflow
    3FR files can be converted into Adobe’s raw image format DNG (‘Digital NeGative’), bringing this new technology standard to the professional photographer for the first time. In order to optimize the colours of the DNG file format, conversion from the 3FR must take place through FlexColor. The DNG file format enables raw, compressed image files to be opened directly in Adobe Photoshop. Hasselblad image files carry a full set of metadata, including capture conditions, keywords and copyright, facilitating workflow with image asset management solutions.
  • IAA – helping you classify and select images
    Building on the success of its Audio Exposure Feedback technology, Hasselblad has created Instant Approval Architecture (IAA), an enhanced set of feedback tools, designed to liberate the photographer from the selection process and to concentrate on the shoot. Audible and visible signals as well as recorded information in the file and in the file name all promote a quick and easy classification in the field or in the lab. Sorting becomes automatic, accessible and very fast, facilitating reviewing the best images for immediate client presentation.
  • FlexColor workflow for the specialist commercial photographer
    FlexColor enables you to create an image processing workflow that gives you the highest degree of control for your studio photography. In tethered operation, tools such as overlay masking help bring productivity to advanced set composition. The latest version of the FlexColor software enables you to manipulate colour temperature and compare image details across multiple images for precise image selection. FlexColor uses the 3FR files and runs on both Macintosh and Windows computers. The software is licensed to allow you to provide free copies for all your co-workers and production partners.
  • Last, but Not Least
    Naturally, as with all Hasselblad products, a new H3D affords access to the full range of Hasselblad service and support, ensuring that your investment will last for a long time to come. And the latest firmware updates are always just a download away.
  • Sensor dimensions: 36.7 x 49.0 mm
  • Shooting mode: Single shot
  • Colour definition: 16 bit
  • ISO speed range: ISO 50, 100, 200 and 400
  • Image storage: CF card type II (write speed >20 MB/sec), New Image Bank 100 GB external hard drive or tethered to Mac or PC
  • Colour management: Hasselblad RGB: • full dynamics • reproduction dynamics
  • Battery type: Li-ion (powered from the H3D camera grip)
  • Capture rate: 35 captures per minute
  • Colour display: OLED 2.2”
  • Histogram feedback on rear OLED and on camera body grip LCD
  • IR filter: Mounted on CCD sensor
  • Acoustic feedback
  • File format: Hasselblad 3FR
  • Software: FlexColor (included)
  • Host connection type: FireWire 800 (IEEE1394b)
  • View camera compatibility
  • Battery capacity: H3D camera system, Li-ion battery: 250 captures in 4 hours
  • Operating temperature: 0 - 45 °C / 32 - 113 °F
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Oh Yum!!! Well... that's the wife back on the streets!


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Consulo 13 840 10 Scotland
Want one!
Mayfly 12 485 2 United Kingdom
Re-mortgage anyone?
mattw 14 5.2k 10 United Kingdom
And the price?
Better start saving now.....
Not bad for a 'Traditional' Camera Company!

If 'blad can move with the times like this.........
Who writes this stuff?..a new level of image sharpness!
How can you get "Sharper than sharp" myth making.

Quote:How can you get "Sharper than sharp"


I need a towel for all this drool!
Will repeat Mattw's question ... "And the price?" :0P
oh no...... I just bought a car...why couldn't they announce this a month ago!!!
u08mcb 14 5.8k
I suspect if you need to ask the price, you can't afford it.
I just read on one website that its upwards of 30-40,000 dollars!!
so thats about £20K here..I will order two!!
Sounds amazing!
Looking forward to seeing someone sending in a pic from one of these, I would bet we will have an upload within 6 months!
Ade_Osman 15 4.5k 36 England
Think I'll be sending my Missus out with Mike wife.....LOL

We'll get them to do a 'double act' Ade - 'Pinky & Perky'.

What I want to know is will it improve my Robin shots ?
riprap007 13 1.6k 37 England
Anyone got a 2nd hand one going Wink
keithh Plus
14 25.4k 33 Wallis And Futuna
Will it actually do anything/produce anything/better than the best currently available? (you define what is the current best)
A very sad day, Blad have now decided that no one is allowed to use there H3D system to put a Phase1, Leaf or Sinar back on it!!!!

Also if you own a H1 or H2 the new lenses that they are bringing out will not work with it - tight or what, really glad I don't own one, I toyed with the idea and haven't done it yet.

Looks like the Rolleiflex Hy6 is the best option when i lands in the not to distnat future.

its bit like if Canon decided that you can only use Kodak EVS100 film, what would Fuji lovers do???
With respect to the above quote: Luminous Landscape concerns

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