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Hasselblad H4D-31, H4D-40, H4D-60, H4D-200MS Price Reduced

Hasselblad has announced price reductions for its range of H4D medium format Digital SLRs.

|  Hasselblad H4D-31 in Digital SLRs
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Hasselblad has announced price reductions for its range of H4D medium format Digital SLRs, and CFV-50 Digital Back. The offer includes the H4D 31, 40, 50, 50MS, 60, and 200MS.

From Hasselblad: At last you can really look a Hasselblad in the eye. And not blink.

We've discounted prices on a number of models by up to 22.9% - that's a massive 3,565 euros off the cost of a new H4D-31 (incl. 35-90mm lens). And now our ultimate photography tool - the H4D-60, is down 6,200 euros to €23,900.

Price misconception has long been the biggest barrier to ownership. Now we have gone even further by substantially reducing prices on six units so that there really has never been a better time to get your hands on a Hasselblad.
  • H4D-31 (incl. 35-90mm lens) is c by 3,565 euros;
  • H4D-40 unit is reduced by 1,000 euros; 
  • H4D-50 reduced by 3,000 euros;
  • H4D-60 is down 6,200 euros;
  • H4D-50MS reduced by 3,000 euros;
  • H4D-200MS reduced by 4,500 euros and the CFV-50 Digital Back by 2,000 euros.
You can get substantial discounts on new Hasselblad H System cameras by simply trading in your old gear. And now, for the first time, you can trade in from a CF-22 and CFV-39 to a CFV-50!

PLUS: In a separate stand-alone offer customers who buy a new Hasselblad and lens before the end of July will be eligible to purchase a second lens at just 50% of the manufacturer's recommended sales price*.

Until now for many the idea of owning a Hasselblad has been little more than a dream. Just an aspiration.

Now you can go as far as your dream will take you - for a lot less money.

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User_Removed 16 17.9k 8 Norway
20 May 2012 9:22AM
Inevitable with the advent of the latest dSLR's.

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puertouk 8 1.1k 17 United Kingdom
20 May 2012 1:24PM
I think it's certainly down to the new Nikon D800/D800E. With all the publicity the Nikon is getting and beating the Hasselblad in certain area's, Hasselblad had to do something. What this tells me is that Camera manufacturers are making huge profits if they can afford to reduce there products by these amounts. It also proves it with grey imports costing half the price of the ones in the UK stores.
Graysta 15 1.1k England
20 May 2012 7:51PM
Come on Mike we just got to trade those D700's for one of these after all we can't get a D800 for love nor money, It's just a couple of quid more but could be available. Do they take 1tb compactflash cards?
User_Removed 16 17.9k 8 Norway
20 May 2012 9:04PM

(You KNOW it makes sense Graham! Grin)
Buchephalus 10 30
21 May 2012 9:42AM
Guess what Photokina's coming up soon, new models perhaps? Phase and Leaf have had an 80Mp camera/back out for quite a while now.

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